Every individual at one time or another has experienced the frustrating anticipation of waiting for your computer or cell phone to load, only to give up and decide to try again another time. This annoying issue is due to the website’s page speed. What is page speed? According to MOZ,…
The Importance of Page Speed
Tyler Cruikshank
How To Use Optimization Score To Your Advantage
Google optimization score is a convenient tool in Google Ads where it can run zero percent to 100 percent, with 100 percent signifying a top performing Google Ads campaign. Optimization score can be improved based on your response to the recommendations. In this article we are going to take a…
Luis Rosales
The Importance of Google My Business Posts & How to Track Them
It is no secret that Google is the powerhouse of online information. In today’s society, it is so common to hear the phrase “Google it” as a response to a question. Everyone turns to Google to seek out valuable information and Google knows this. To keep up with the ever…
Michelle Deisher
Personalizing Personas: How to Turn Data Points into Definitive People
At Aronson Advertising, we pride ourselves on understanding your target audience, having the ability to decipher what type of product they’re interested in. Thanks to ever-changing technology, Google Analytics has made it easier to discern the type of consumer visiting your site, especially their specific interests. Here, we highlight why…
Savannah Saunders
What is a Web Crawler?
Have you ever wondered what a web crawler was and why it’s beneficial for your website. Web crawlers are programs that go by many names, including spiders, robots, and bots, and these descriptive names sum up what they do, which is crawl across the internet to index or catalog web…
Dustin Stusse
Setting Up and Utilizing Google Analytics
New Client Setup The analytical process is allowed to move forward after obtaining client approval. From there we can obtain access to said dealer to their Google Analytics account. Initially, all of the websites we use contain the same goals in their analytics profiles. Since we already have established labels…
Nickolas Amendola
A Users Guide To Real Time Reports
Wouldn’t it be great to see what users are doing on your website right now? Real time reports in Google Analytics provide instant visibility to your visitors, such as how they arrived, where they came from, and if they’re converting. It is a report in Google Analytics that can help…
Joey Ryan
You Are What You Eat: Managing What You Read to Improve The Way You Write
You may have heard the old saying “you are what you eat.” What we consume, we use to produce. The same is true when it comes to creating content. The material we read shapes the way we write. But I can’t take credit for this idea. Early in my college…
Nathan DeTemple
Why Your Average Cost-Per-Click Is So High & How To Fix It
Cost-per-click (CPC) is a campaign effectiveness metric that can be defined as total spend divided by total clicks. Basically, it indicates how much you pay when someone clicks on your ad. It is essential for marketers to keep this cost low for the overall profit of their business. The world…
Monique Thompson