A properly functioning website allows customers to easily research your company, products, reviews, and services. Because users of your website will judge your company based on their overall experience with your website, it’s critical that you have a well functioning one. If there are typos, error pages, or navigation issues,…
How To Perform a Deep Website Audit
Mary Rose Hogan
How to Optimize your Calls to Action
Calls to Action are the foundation of your website. They are designed to take the user down the sales funnel. Without them, your pages would have little to no conversion which equals less sales. Read below to learn how to properly optimize your CTA’s. What are Calls to Action? A…
Jordan Bania
What is a Web Crawler?
Have you ever wondered what a web crawler was and why it’s beneficial for your website. Web crawlers are programs that go by many names, including spiders, robots, and bots, and these descriptive names sum up what they do, which is crawl across the internet to index or catalog web…
Dustin Stusse
Why Deep Website Audits are Important
In this day and age, the internet has taken over how consumers shop. Your website is the first critical touchpoint. Visitors will shape their perceptions and judge your brand based on their interactions with your site. And it only takes a matter of minutes. Here are some tips to keep…
The Importance of Performing Conversion Audits
One of the most important things that you can do as someone specializing in marketing is to know and understand your client’s target audience, by doing so you can better provide a product that fits the mold of the consumer, thus greatly increasing profit margins for your clients business. Doing a…
Camille Stone
Types of Websites & Why They Matter
There are many different ways to search for and view information online. Whether it be on a desktop, mobile device, or tablet, the information should remain the same and provide an equally great user experience – no matter which device is being used. Google’s Internal Data states that in today’s…
An Overview of Google’s Latest Webmaster Conference
During the first week of November 2019, Google held its first Webmaster Conference at the GooglePlex in Mountain View, CA. The conference was designed to help webmasters improve their site’s content by optimizing it for search. Several topics were discussed, including synonyms for search, duplicate content, and the announcement of…
Elizabeth Gambino
Importance of Web Crawling Software for Webmasters
There are many tools in a Webmaster’s tool belt, but web crawling software may be one of the most useful among the bunch. When this software is used properly, it can increase a website’s effectiveness and save a Webmaster lots of time. Web crawling software automates the process of going through…
Rob Tracy
The Importance of Viewing Your Site as a User Would
As webmasters, we obviously become very familiar with the layout and design of our clients’ sites. We can easily spend upwards of a hundred hours on a client’s site while we are working on them. During this time, we inherently learn what to look for and how to navigate the…
Noah Hancock