One of the most important things that you can do as someone specializing in marketing is to know and understand your client’s target audience, by doing so you can better provide a product that fits the mold of the consumer, thus greatly increasing profit margins for your clients business. Doing a…
The Importance of Performing Conversion Audits
Camille Stone
Types of Websites & Why They Matter
There are many different ways to search for and view information online. Whether it be on a desktop, mobile device, or tablet, the information should remain the same and provide an equally great user experience – no matter which device is being used. Google’s Internal Data states that in today’s…
Jordan Bania
An Overview of Google’s Latest Webmaster Conference
During the first week of November 2019, Google held its first Webmaster Conference at the GooglePlex in Mountain View, CA. The conference was designed to help webmasters improve their site’s content by optimizing it for search. Several topics were discussed, including synonyms for search, duplicate content, and the announcement of…
Elizabeth Gambino
Importance of Web Crawling Software for Webmasters
There are many tools in a Webmaster’s tool belt, but web crawling software may be one of the most useful among the bunch. When this software is used properly, it can increase a website’s effectiveness and save a Webmaster lots of time. Web crawling software automates the process of going through…
Rob Tracy
The Importance of Viewing Your Site as a User Would
As webmasters, we obviously become very familiar with the layout and design of our clients’ sites. We can easily spend upwards of a hundred hours on a client’s site while we are working on them. During this time, we inherently learn what to look for and how to navigate the…
Noah Hancock
Not All Responsive Websites are Created Equal
As both a web developer and designer, I have spent a lot of my time the past few years looking at other responsive websites for inspiration. While on this quest, I have found that mobile website standards vary widely. A responsive website is one that detects a device’s screen size…
Joel Anglin
Why It’s Important to Have a Webmaster on Your Team
Today’s world allows consumers to practically do all tasks from the comfort of their home computer or mobile device. Have you ever visited a website and noticed how quickly it loads, how visible all the important information is, and how seamless site navigation is? This is why it’s crucial for…
Ameera Muhammad