If you’re located anywhere in the United States that receives heavy snow and ice during the winter season, then you know the importance of driving a vehicle equipped to handle the unpredictable weather. Many newer vehicle models are stocked with high-tech safety and convenience features that help to fight harsh…
Five New Vehicles to Help You Navigate the 2022-2023 Winter Season
Sarah Slowik
Top Vehicles Arriving in 2023 Worth Adding to Your Dealership Content Strategy
With 2023 around the corner — and a shift in the automotive industry making electric vehicles (EVs) increasingly popular — new models are making their way onto the market and into dealership showrooms. Each year brings exciting new models and redesigns from various automotive manufacturers, but there’s something different about…
Sarah Pereau
What’s On the Horizon for the U.S. Auto Industry?
For over two years now, those of us in the automotive industry have begun to measure time in a different way: pre- and post-pandemic. The global coronavirus pandemic was a metaphorical earthquake that sent ripples through every aspect of our lives, shaking up the automotive industry in unprecedented ways. Collapsing…
Ricky Flores
Auto Warranties and Service Plans: Don’t Pass Up the OEM/Dealer Advantage
Cars, trucks, and SUVs are equipped with increasingly sophisticated technologies, digital dashboards, electrical systems, and powertrains. As such, extra protection or service support might be a worthwhile investment for you. …
Anne Platenik
Your Next Car, Truck, or SUV? It May Very Well Be Electric
Alternative Fuel Vehicles Are Racing Toward Mainstream Adoption Not sure if an electric vehicle is right for you yet? Concerned about selection, performance, or charging? If you haven’t looked lately, that favorite truck, high-performance sports car, or SUV you’ve had your eyes on likely has an all-electric (EV), hybrid, and/or…
Top 3 Automotive Dealership Marketing Trends in 2019
Automotive dealerships throughout the United States increasingly rely on digital marketing techniques and services to boost sales. Although traditional marketing mediums such as television, radio, and print advertisements are still viable, the digital space is becoming more and more popular. In this blog, you’ll learn about three automotive digital marketing…
Julia Mostardo
How are American Automotive Brands Coping with the Future of Electric Vehicles?
As the grip of the electric vehicle (EV) era begins to tighten over the automotive world, evidence of drastic change within the industry is becoming apparent, with Moody’s Investor Service estimating that electric vehicles will make up 20% of global light-vehicle sales by 2030. Conversely, SUVs, crossover, and trucks are…
Dan Ruzich
The Crossover Takeover
Recently, Ford announced they will be significantly decreasing the amount of sedans they will produce. They have fully stopped national advertisements for their sedans, marking the end of a prolific era. Many were shocked to hear that Ford would be phasing out their storied line of sedans. After all, this…
Identifying User Intent For Automotive Marketing
As an automotive marketer, understanding your audience and their intent is crucial to getting your product or message out to your customers. Each consumer is different, and even though they may be searching for the same overall product or service they may not be at the same stage or going…
