At Aronson Advertising, we do a lot of market research. We’re always looking at developing trends and ways to improve results for our clients. And arguably the biggest trend in the auto industry right now is, of course, the focus on electric vehicles, or EVs. Right now EVs comprise some…
Writing for the Revolution: Marketing Content for Electric Vehicles
Frank Hicks
NAP: Local Search and You!
Reaching the top of Google’s search results is tough, but it’s the key to a successful online presence! How can NAP help you succeed where others have failed? Bob bought his first car when he was 18, but it’s been a few years and a few thousand miles, and he’s…
David Demma
Celebrating the Holidays at Aronson Advertising: A 2021 Recap
The holiday season looked much different for everyone over the past couple of years. For health and safety reasons, we’ve had to come up with creative ways to see our friends and family during one of the most anticipated times of the year. Luckily, there was some relief in 2021!…
Kayla Kinney
Auto Warranties and Service Plans: Don’t Pass Up the OEM/Dealer Advantage
Cars, trucks, and SUVs are equipped with increasingly sophisticated technologies, digital dashboards, electrical systems, and powertrains. As such, extra protection or service support might be a worthwhile investment for you. …
Anne Platenik
Happy Halloween from Aronson Advertising!
It’s that time of year, folks — the trees are shedding their leaves, the hot summer air is replaced with a chilly gust, and all-things-pumpkin are back at your favorite coffee shops. Before we saunter into the winter, we celebrate one of the best holidays: Halloween! If you’ve read any…
Jen Moulton
Connecting Product Features to the Intended Target Audience
“Relax in luxury behind the wheel of this track-inspired performance car!” Imagine shopping for a new car, and you have narrowed down your options to a specific model but aren’t sure which trim you want. And then you read the statement above, feeling amiss because it doesn’t quite add up…
Sarah Pereau
3 Ways Social Media Management (SMM) Can Benefit Your Business
What is Social Media Management (SMM)? While there are varying definitions, our team uses it as the process of managing and promoting your business through various social media platforms such as Facebook, Instagram, and Twitter. By creating, publishing, and analyzing content tailored to your audience, there can be many benefits…
Maggie Krebs
How To Perform a Deep Website Audit
A properly functioning website allows customers to easily research your company, products, reviews, and services. Because users of your website will judge your company based on their overall experience with your website, it’s critical that you have a well functioning one. If there are typos, error pages, or navigation issues,…
Mary Rose Hogan
Aronson Advertising Pets & the Pandemic
It’s no secret that working from home involves lots of quality time with other members of the household, including pets. These furry or scaly “co-workers” can brighten up your day, keep you motivated during particularly challenging projects, and just look adorable “sleeping on the job.” And they inspire us to…
Chloe Konicki