The March 2020 Employee of the Month winners have all done an incredible job serving our clients’ needs, displaying creativity, and collaborating across teams. At Aronson, we believe open lines of communication and proactive support are key to delivering great customer service. Go team! Meet the March employees of the…
Anne Platenik
Conversational Content: Benefits & How to Write It
In today’s stream of seemingly endless online content, it’s a breath of fresh air to come across a piece that grasps and keeps your attention. So, what can you do to spice up your advertising content while still successfully targeting your intended audience? There are several tips and tricks to…
Julia Mostardo
Importance of Data Visualization in Digital Marketing
In the marketing environment, the clients you serve are going to need a clear understanding of the service that you can provide for them. When the client you are working for has an objective to sell their products and have little understanding of the marketing environment that they are selling…
Nickolas Amendola
The Importance of Google My Business
In today’s ever-changing landscape of digital marketing, nothing is becoming more important than increasing your business’ online presence. One of these vital tools to aid you in doing this is the usage of a Google My Business GMB profile. According to Greg Gifford, “Your Google My Business listing is your…
Tyler Cruikshank
5 Tips to Optimize Your PPC Campaign
When it comes to running a successful PPC campaign, optimization is one of the most important and time consuming tasks. If done properly, it can increase search visibility and opportunities to drive automotive leads at a lower cost. For the SEM team at Aronson Advertising, it is important to drive…
Petya Hristova
Aronson Advertising February Employees of the Month
In an effort to celebrate the work of our dedicated employees, Aronson Advertising offers three coveted spots to those who have shown exceptional performance. For the month of February, we are proud to announce that the employee of the month winners are Jesse Charchut, Juan Mancilla, and Izzy Mendez. In…
Kayla Kinney
Types of Websites & Why They Matter
There are many different ways to search for and view information online. Whether it be on a desktop, mobile device, or tablet, the information should remain the same and provide an equally great user experience – no matter which device is being used. Google’s Internal Data states that in today’s…
Jordan Bania
2020 Chicago Auto Show: Automotive Industry Celebrating 112 Years
Are you a car enthusiast, an off-road adventurer, or a tech guru? Then the 2020 Chicago Auto Show (CAS) is the place to go! Featuring forward-thinking designs and the most thrilling concepts in the auto industry, the CAS is held at the McCormick Place convention center. Offering 2.7 million square…
Katie Winn
How to Use Content to Build Your Brand
One of the key tenets of successful brand building and brand management is cultivating and maintaining the right kinds of associations and perceptions that positively impact your relationship with your target audiences. Brand identity, which you build through the consistent use of your logo, imagery, fonts, and color palette, all…
Writing Engaging Ad Copy In Google Ads
Catching your audience’s attention can be difficult. This is why it is imperative to have ad copy that engages users. One of the key steps in improving your Click Through Rate (CTR) is developing engaging ad copy. Implementing ads that engage is what sets you apart from other marketers, and…
Monique Thompson