A properly functioning website allows customers to easily research your company, products, reviews, and services. Because users of your website will judge your company based on their overall experience with your website, it’s critical that you have a well functioning one. If there are typos, error pages, or navigation issues,…
Mary Rose Hogan
Aronson Advertising Pets & the Pandemic
It’s no secret that working from home involves lots of quality time with other members of the household, including pets. These furry or scaly “co-workers” can brighten up your day, keep you motivated during particularly challenging projects, and just look adorable “sleeping on the job.” And they inspire us to…
Chloe Konicki
The importance of Facebook’s Recent Apple iOS 14 Update.
In the recent past, Facebook has undergone numerous updates to stay at the forefront as a social media giant. From updating the way users interact with advertisements to varying the way we communicate with one another, some may say the recent update has been the most impactful of them all….
Alex Castro
Long-Tail Keywords: What They Are, Why They Work, and How To Implement Them
The world of SEO ranking and keyword research is constantly changing, and it’s important to stay on top of new trends so your business doesn’t fall behind. One strategy that has gained momentum over the last year is the utilization of long-tail keywords. You may be familiar with the idea,…
Austin Heineman
Reasons to Add Filters to Your Google Analytics
Adding filters to your reports is one of the most useful tools Google Analytics has to offer. It allows you to exclude internal and spam traffic, ensure data accuracy, and apply Search and Replace filters. Once applied, you don’t need to add them each time you analyze your reports. What…
Bo Suksengdow
From Attention to Action: Crafting Your Introduction Using the AIDA Model
Are your landing pages structured for success? Learn how to craft your introduction using the AIDA model — attention, interest, desire, and action….
Nathan DeTemple
How to Optimize your Calls to Action
Calls to Action are the foundation of your website. They are designed to take the user down the sales funnel. Without them, your pages would have little to no conversion which equals less sales. Read below to learn how to properly optimize your CTA’s. What are Calls to Action? A…
Jordan Bania
How to Audit Your Social Media Accounts
Are you intimidated by the idea of auditing your social media accounts? Don’t be! Think of your digital assets as a virtual garden. Like any garden, regular weeding and pruning keep the desired flora flourishing and healthy. Consider the act of auditing your primary tool when maintaining these assets, and…
Heidi Carpenter
6 Effective Bing Bidding Strategies & Differences Between Them
When setting up a new Microsoft Advertising (formerly known as Bing) campaign, there are so many things you need to know that sometimes it can seem overwhelming. One of them is the bidding strategy you are going to use. In this article we will look into the differences between the…
Petya Hristova
The Best Call to Action Phrases for Dealerships
The call to action plays an important role in marketing because they present what you want the customers to do, but are they appropriate for all kinds of markets? Because each market has its touchpoints and customer journeys, CTAs should be focused on each stage of that journey and not…
Keissy Rengel