Word Choice Matters: How to Paint a Picture of an Automobile

“Sporty.” “Luxurious.” “Comfortable.” “Spacious.” “Peace of mind.” Common words to describe an automobile are designed to evoke an image or a feeling. Why are these specific words chosen, though? What thought goes into naming a vehicle “luxurious?” Hint: it’s not just brand essence, but brand personality is certainly a component. Here, we will delve…

The Importance of Page Speed

Every individual at one time or another has experienced the frustrating anticipation of waiting for your computer or cell phone to load, only to give up and decide to try again another time. This annoying issue is due to the website’s page speed. What is page speed? According to MOZ,…