Cost-per-click (CPC) is a campaign effectiveness metric that can be defined as total spend divided by total clicks. Basically, it indicates how much you pay when someone clicks on your ad. It is essential for marketers to keep this cost low for the overall profit of their business. The world…
Monique Thompson
Improve Your Online Buying Experience
In this day and age, you can do almost anything online. From scheduling a reservation at your favorite restaurant to buying your weekly groceries, all this and more can be done online. With more users accessing the internet, companies need to adjust and improve their online buying experience to satisfy…
Matthias Warren
Why Deep Website Audits are Important
In this day and age, the internet has taken over how consumers shop. Your website is the first critical touchpoint. Visitors will shape their perceptions and judge your brand based on their interactions with your site. And it only takes a matter of minutes. Here are some tips to keep…
Jordan Bania
Managing Digital CX in the Age of Immediacy
The digital channel offers your business tremendous opportunities to reach out, attract, engage with, and even sell to a broader audience than you ever thought possible. Convenient communication methods that you provide to help audiences get in touch with you ― such as chat, text, online forms, email, or click…
Anne Platenik
Tips for your next Facebook Lead Ad Campaign
The age-old adage of Quality over Quantity,” stands true with most leads generated from any type of paid campaign(s). Your business should always try to aim at capturing quality user information if you plan to turn new users into converting customers. If your business is running any type of lead…
Alex Castro
National vs. Local SEO Strategies
Both national and local SEO strategies have their benefits, but one may be better depending on your business goals. How your page ranks on search engines depends on many factors such as content, back-link profile, mobile friendliness, and domain. Your ranking can also change depending on if you’re going after…
Hira Tanweer
The Importance of Performing Conversion Audits
One of the most important things that you can do as someone specializing in marketing is to know and understand your client’s target audience, by doing so you can better provide a product that fits the mold of the consumer, thus greatly increasing profit margins for your clients business. Doing a…
Camille Stone
How to Measure Google Ads Campaign Performance
How do you measure the success of a Google Ads campaign? Do you look at all metrics with the same importance? In this blog, we take a look at Key Performance Indicators (KPIs) and their importance in driving desired results. There are many types and ways to categorize the Google…
Petya Hristova
Leveraging Customer Personas in Your Content
Are you looking for a way to boost your content? Whether you’re looking to enhance search engine results or simply want to elevate your content, developing a customer persona strategy for your brand or clients is a sure-fire way to engage your audience and get the results you’re looking for….
Kayla Kinney
How Journalistic Practices Are Used in Advertising
A little over a year ago, I graduated with my bachelor’s degree in journalism, and shortly after I landed a job in advertising. I wondered, how the heck am I going to utilize my journalism degree in the advertising industry? My understanding at the time was that journalism and advertising…
Jen Moulton