One of the most important things that you can do as someone specializing in marketing is to know and understand your client’s target audience, by doing so you can better provide a product that fits the mold of the consumer, thus greatly increasing profit margins for your clients business. Doing a…
Camille Stone
How Journalistic Practices Are Used in Advertising
A little over a year ago, I graduated with my bachelor’s degree in journalism, and shortly after I landed a job in advertising. I wondered, how the heck am I going to utilize my journalism degree in the advertising industry? My understanding at the time was that journalism and advertising…
Jen Moulton
Why You Need Web Analytics
What is web analytics? Web analytics is the collection, reporting, and analysis of website data. It provides you the ability to generate and review actual reports on how your site visitors behave once they are on your website. Providing data such as age, gender, location and much more. As well…
Bo Suksengdow
Life Events Targeting in Google Adwords
Getting in front of the right people is one of the biggest challenges when creating and maintaining a Google Adwords campaign. Throw too wide of a net, and you’ll likely get some low-quality traffic. If your aim is too narrow, you’ll be missing out on potential buyers. You need a…
Charlie Bardwell
Beginner’s Guide to Creating Social Media Graphics
As social media continues to grow in popularity, users see more content than ever before. However, due to an increase in mindless scrolling, there is a decrease in the amount of information they retain. Therefore, it can be challenging for businesses to grab a user’s attention. Custom social media graphics…
Stavroula Therios
Local Business Schema for Automotive Dealerships
Using schema is like serving up all your most important core information about your dealership on a silver platter to the search engine. It clearly defines and communicates elements that would have needed to be interpreted in the past, and makes it simple for the search engine to identify and…
Jeff Durante
Why Dealerships Should Consider YouTube Advertising Now More Than Ever
With people spending more time browsing video content indoors during the COVID-19 pandemic, advertisers have a better chance now more than ever of reaching potential customers and influencing their next auto purchase decision. Why YouTube Advertising? But first, why should dealerships consider YouTube advertising? 1. According to Google, 75% of…
Dana Athra
How to Build an Effective and User-Friendly Navigation Bar
A site’s navigation (nav) is the backbone of your site. A good nav can give users a quick and enriching experience within your site. In contrast, a bad nav can make sure they never come back. Therefore making sure your nav is organized, clear, and easy to use is essential….
Noah Hancock
The Cost of Bad SEO
Search engine optimization (SEO) has grown as a major marketing technique for businesses, politicians, and just about every person and industry in between. If your marketing department is looking to shift focus to SEO, know that bad SEO can carry a big price. As I began looking at a new…
Tony Esposito
Why You Should Change Up Content Formatting
In this article, we will go over keeping your writing short and sweet, when and why to use bullet points, and why tables are important. …
Chloe Konicki