In the digital marketing space, there are many important factors that can impact the success of your SEO & PPC strategies. Your page could have all the target keywords you’re looking for, but if the user experience (UX) is poor then your customer will bounce. Your landing pages, in many cases, define how a prospective […]
The Hispanic market represents a largely ignored audience in paid search that advertisers could use to expand their reach. According to data from the 2010 census, the Hispanic market makes up 17% of the U.S. population and is projected to continue to grow at a fast pace in the coming years. What does this mean […]
Did you open up Google Analytics and notice your bounce rate rising? Are you starting to panic thinking something must be horribly wrong? You are not alone. Rising bounce rates have become synonymous with poor website performance, but that is not always the case. Increasing and decreasing bounce rates can both be positive, negative, and […]
No doubt you’ve seen posts on Facebook and Instagram composed of stunning images paired with minimal text and receiving more engagement than you can imagine your own posts generating. What’s the secret to these posts and the accounts that share them? Is it the clever use of hashtags? The timing of the post? While hashtags […]
A brand new year has arrived, and with it brings 365 days of new experiences, opportunity, and potential. We were curious as to what our fellow Aronson employees are looking forward to in 2019. We discovered that many of our Aronson co-workers have exciting plans for this year, including everything from travel to fulfilling personal […]
Every month, three notable Aronson team members are honored for their outstanding service and hard work. In addition to company-wide recognition, these employees receive designated parking spots near the front door and high-fives all around. We’re pleased to announce that our March Employees of the Month are Bridget Anderson, Chris Glenny, and Marina Klyavina! Meet […]
When trying to advocate for your business, the difficulty arises when it is time to determine the line between effective and ineffective advertising. How much is too much? Where is the best ad placement to gain the most traffic? Aronson Advertising has the knowledge you need to build a compelling campaign that will secure the […]
Mobile devices were responsible for 49.7% of webpages viewed as of February 2017 with desktop claiming the remaining majority according to Statista research. In 2018, mobile phones alone accounted for 52.2% of all webpages generated worldwide, also noted by Statista research. This is not to say that desktop traffic is obsolete, but as an advertiser […]
Traditionally, getting an outside perspective of your business’ inner workings and tactics was a recipe for disaster. But with ever-changing technology and progressive methods in the automotive industry, it’s time to reconsider. Outsourcing your dealership’s advertising not only saves countless time and budget dollars, but also increases your impressions and potential revenue. After all, every […]
In social media marketing, one size does not fit all, especially in the realm of the competitive automotive space. There is not a definitive style for social posting that guarantees engagement and leads for your business. Instead, each individual dealership has their own unique identity that they desire to portray to current and potential clients. […]