“Relax in luxury behind the wheel of this track-inspired performance car!” Imagine shopping for a new car, and you have narrowed down your options to a specific model but aren’t sure which trim you want. And then you read the statement above, feeling amiss because it doesn’t quite add up…
Connecting Product Features to the Intended Target Audience
Sarah Pereau
From Attention to Action: Crafting Your Introduction Using the AIDA Model
Are your landing pages structured for success? Learn how to craft your introduction using the AIDA model — attention, interest, desire, and action….
Nathan DeTemple
Word Choice Matters: How to Paint a Picture of an Automobile
“Sporty.” “Luxurious.” “Comfortable.” “Spacious.” “Peace of mind.” Common words to describe an automobile are designed to evoke an image or a feeling. Why are these specific words chosen, though? What thought goes into naming a vehicle “luxurious?” Hint: it’s not just brand essence, but brand personality is certainly a component. Here, we will delve…
Chloe Konicki
Know Your Audience: Writing For Different Knowledge Levels
One of the biggest advantages of writing for a digital audience is how many people will have access to your content. However, that breadth of reach is a double-edged sword. While many can see your work, that includes those outside your target audience as well. If you aren’t purposeful about…
Austin Heineman
You Are What You Eat: Managing What You Read to Improve The Way You Write
You may have heard the old saying “you are what you eat.” What we consume, we use to produce. The same is true when it comes to creating content. The material we read shapes the way we write. But I can’t take credit for this idea. Early in my college…
Leveraging Customer Personas in Your Content
Are you looking for a way to boost your content? Whether you’re looking to enhance search engine results or simply want to elevate your content, developing a customer persona strategy for your brand or clients is a sure-fire way to engage your audience and get the results you’re looking for….
Kayla Kinney
How Journalistic Practices Are Used in Advertising
A little over a year ago, I graduated with my bachelor’s degree in journalism, and shortly after I landed a job in advertising. I wondered, how the heck am I going to utilize my journalism degree in the advertising industry? My understanding at the time was that journalism and advertising…
Jen Moulton
Why You Should Change Up Content Formatting
In this article, we will go over keeping your writing short and sweet, when and why to use bullet points, and why tables are important. …
3 Ways Proofreading Convinces Consumers to Stick Around
Constructing content that’s both pleasing to the eye and informative to the consumer can be demanding, but the real detail work develops on the second or third readthrough. When it comes to digital marketing, proofreading is the business of analyzing content to find and correct any mistakes or flaws that…
Savannah Saunders