The nature of car shopping is comparative, and providing the resources that potential customers are seeking can help shape their opinion of your product. In this article we present several principles that can help you write your next vehicle comparison page….
How to Craft A Compelling Vehicle Comparison
Nathan DeTemple
Writing for the Revolution: Marketing Content for Electric Vehicles
At Aronson Advertising, we do a lot of market research. We’re always looking at developing trends and ways to improve results for our clients. And arguably the biggest trend in the auto industry right now is, of course, the focus on electric vehicles, or EVs. Right now EVs comprise some…
Frank Hicks
Connecting Product Features to the Intended Target Audience
“Relax in luxury behind the wheel of this track-inspired performance car!” Imagine shopping for a new car, and you have narrowed down your options to a specific model but aren’t sure which trim you want. And then you read the statement above, feeling amiss because it doesn’t quite add up…
Sarah Pereau
From Attention to Action: Crafting Your Introduction Using the AIDA Model
Are your landing pages structured for success? Learn how to craft your introduction using the AIDA model — attention, interest, desire, and action….
Word Choice Matters: How to Paint a Picture of an Automobile
“Sporty.” “Luxurious.” “Comfortable.” “Spacious.” “Peace of mind.” Common words to describe an automobile are designed to evoke an image or a feeling. Why are these specific words chosen, though? What thought goes into naming a vehicle “luxurious?” Hint: it’s not just brand essence, but brand personality is certainly a component. Here, we will delve…
Chloe Konicki
Know Your Audience: Writing For Different Knowledge Levels
One of the biggest advantages of writing for a digital audience is how many people will have access to your content. However, that breadth of reach is a double-edged sword. While many can see your work, that includes those outside your target audience as well. If you aren’t purposeful about…
Austin Heineman
You Are What You Eat: Managing What You Read to Improve The Way You Write
You may have heard the old saying “you are what you eat.” What we consume, we use to produce. The same is true when it comes to creating content. The material we read shapes the way we write. But I can’t take credit for this idea. Early in my college…
Leveraging Customer Personas in Your Content
Are you looking for a way to boost your content? Whether you’re looking to enhance search engine results or simply want to elevate your content, developing a customer persona strategy for your brand or clients is a sure-fire way to engage your audience and get the results you’re looking for….
Kayla Kinney
How Journalistic Practices Are Used in Advertising
A little over a year ago, I graduated with my bachelor’s degree in journalism, and shortly after I landed a job in advertising. I wondered, how the heck am I going to utilize my journalism degree in the advertising industry? My understanding at the time was that journalism and advertising…
Jen Moulton