âSporty.â âLuxurious.â âComfortable.â âSpacious.â âPeace of mind.â Common words to describe an automobile are designed to evoke an image or a feeling. Why are these specific words chosen, though? What thought goes into naming a vehicle âluxurious?â Hint: itâs not just brand essence, but brand personality is certainly a component. Here, we will delve…
Word Choice Matters: How to Paint a Picture of an Automobile
Chloe Konicki
Know Your Audience: Writing For Different Knowledge Levels
One of the biggest advantages of writing for a digital audience is how many people will have access to your content. However, that breadth of reach is a double-edged sword. While many can see your work, that includes those outside your target audience as well. If you arenât purposeful about…
Austin Heineman
You Are What You Eat: Managing What You Read to Improve The Way You Write
You may have heard the old saying âyou are what you eat.â What we consume, we use to produce. The same is true when it comes to creating content. The material we read shapes the way we write. But I canât take credit for this idea. Early in my college…
Nathan DeTemple
Leveraging Customer Personas in Your Content
Are you looking for a way to boost your content? Whether youâre looking to enhance search engine results or simply want to elevate your content, developing a customer persona strategy for your brand or clients is a sure-fire way to engage your audience and get the results youâre looking for….
Kayla Kinney
How Journalistic Practices Are Used in Advertising
A little over a year ago, I graduated with my bachelorâs degree in journalism, and shortly after I landed a job in advertising. I wondered, how the heck am I going to utilize my journalism degree in the advertising industry? My understanding at the time was that journalism and advertising…
Jen Moulton
Why You Should Change Up Content Formatting
In this article, we will go over keeping your writing short and sweet, when and why to use bullet points, and why tables are important. …
3 Ways Proofreading Convinces Consumers to Stick Around
Constructing content thatâs both pleasing to the eye and informative to the consumer can be demanding, but the real detail work develops on the second or third readthrough. When it comes to digital marketing, proofreading is the business of analyzing content to find and correct any mistakes or flaws that…
Savannah Saunders
Conversational Content: Benefits & How to Write It
In today’s stream of seemingly endless online content, itâs a breath of fresh air to come across a piece that grasps and keeps your attention. So, what can you do to spice up your advertising content while still successfully targeting your intended audience? There are several tips and tricks to…
Julia Mostardo
How to Use Content to Build Your Brand
One of the key tenets of successful brand building and brand management is cultivating and maintaining the right kinds of associations and perceptions that positively impact your relationship with your target audiences. Brand identity, which you build through the consistent use of your logo, imagery, fonts, and color palette, all…
Anne Platenik