If you were to look back on content marketing strategies ten years ago, chances are you’d be scratching your head and wondering why those methods were ever used! Of course, the digital marketing landscape has changed significantly since then, and content marketers must adjust to those changes in order to create relevant, inventive, and helpful […]
The advertising industry is no stranger to drastic change, evident in the major overhaul brought on by the digital revolution. As we evolve, innovations continue to develop and push us to new heights, none more so than the arrival of early-stage artificial intelligence (AI) and the sub-applications developed from it. What is Artificial Intelligence? Often, […]
When automotive content falls flat, who you gonna call? Content writers! Keeping an audience invested in your digital marketing campaign can be difficult, but an addition of humor can be an excellent hook. Our digital team has taken the time to talk about the treasures that lie in the humorous content community, so scroll through […]
You may be familiar with the popular saying “content is king.” While this still holds true, it seems that in today’s day and age this saying is ready for a much-needed update: “interactive content is king.” If you’re looking for a way to help your company stand out amongst the crowd, creating and distributing high […]
How do you get to know your customers? A common method is to pull demographic data. Demographics are the study of a population based on a number of factors such as sex, geography, and age. As marketers, we can use this data to ensure customers find the information they’re looking for and lead them to the […]
Recently, Ford announced they will be significantly decreasing the amount of sedans they will produce. They have fully stopped national advertisements for their sedans, marking the end of a prolific era. Many were shocked to hear that Ford would be phasing out their storied line of sedans. After all, this is very same Ford that […]
Influencer marketing has been gaining immense popularity on social networks such as YouTube, Instagram, Snapchat, and Twitter. For those who are not familiar with the term, influencer marketing is a form of marketing in which companies seek out individuals (“social media influencers”) who have a very large and dedicated social media following. The influencer promotes […]
When you were in high school or even college, did your professors warn you against plagiarizing your papers and essays, and instead encourage you to be creative with your words, thoughts, and ideas? Plagiarism is a serious offense on campuses, even resulting in serious punishment or getting kicked out if you’re caught. Duplicate content can […]
You want to promote your brand and get more sales, so you need to step up your marketing. But should you hire a copywriter or a content writer? Although both copy and content are a form of marketing writing, they are not the same thing and are used for different purposes. Learn the differences below, […]
When producing large volumes of content, uniform parameters for formatting and punctuation are essential. Consistency throughout your department means that your team will be more productive and the work you produce can be created flawlessly. A tried-and-true way to achieve this is by creating an editorial style guide for your department. You can choose to […]