When setting up a new Microsoft Advertising (formerly known as Bing) campaign, there are so many things you need to know that sometimes it can seem overwhelming. One of them is the bidding strategy you are going to use. In this article we will look into the differences between the…
6 Effective Bing Bidding Strategies & Differences Between Them
Petya Hristova
The Best Call to Action Phrases for Dealerships
The call to action plays an important role in marketing because they present what you want the customers to do, but are they appropriate for all kinds of markets? Because each market has its touchpoints and customer journeys, CTAs should be focused on each stage of that journey and not…
Keissy Rengel
Your Next Car, Truck, or SUV? It May Very Well Be Electric
Alternative Fuel Vehicles Are Racing Toward Mainstream Adoption Not sure if an electric vehicle is right for you yet? Concerned about selection, performance, or charging? If you havenât looked lately, that favorite truck, high-performance sports car, or SUV youâve had your eyes on likely has an all-electric (EV), hybrid, and/or…
Anne Platenik
Life at Aronson Advertising, One Year Into the Pandemic
Well folks, itâs April, which means weâve officially been in the global coronavirus pandemic for over a year now. 2020 was a whirlwind, constantly throwing us new challenges that tested the strength of our sanity. Itâs no secret that our lives have changed in many ways, with one of the…
Jen Moulton
Word Choice Matters: How to Paint a Picture of an Automobile
âSporty.â âLuxurious.â âComfortable.â âSpacious.â âPeace of mind.â Common words to describe an automobile are designed to evoke an image or a feeling. Why are these specific words chosen, though? What thought goes into naming a vehicle âluxurious?â Hint: itâs not just brand essence, but brand personality is certainly a component. Here, we will delve…
Chloe Konicki
5 More Tips to Make Google Analytics Run Efficiently
Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic. Adding Google Analytics and following these tips will ensure you to see how your website is performing. Check out a previous blog that I wrote about Google Analytics tips. Here are five…
Bo Suksengdow
Google Ads vs Facebook Ads: Comparing Both Platforms
Over the years, the world has gone through various advancements and improvements, especially in the technology industry. There have been multiple changes in the tech world that influenced the operations of other economic sectors. For instance, a technologically advanced world doesnât necessarily require word of mouth to sell oneâs products…
Luis Rosales
Know Your Audience: Writing For Different Knowledge Levels
One of the biggest advantages of writing for a digital audience is how many people will have access to your content. However, that breadth of reach is a double-edged sword. While many can see your work, that includes those outside your target audience as well. If you arenât purposeful about…
Austin Heineman
Using Broad Match Keywords For Your Google Ads Campaign
As anyone can tell you, building a successful Google Ads campaign takes many pieces to accomplish. Location, ad copy, budget – they all matter. However, itâs the selected keywords that really make it work. To target the right individual, you need to determine which queries to focus on. It doesnât…
Charlie Bardwell