Google Ads vs Facebook Ads: Comparing Both Platforms

Over the years, the world has gone through various advancements and improvements, especially in the technology industry. There have been multiple changes in the tech world that influenced the operations of other economic sectors. For instance, a technologically advanced world doesn’t necessarily require word of mouth to sell one’s products or services. 

An advertisement has transcended beyond what a casual recommendation from a peer can handle. Now there are various platforms where one can confidently and conveniently showcase one’s products or services. Hence, the use of famous media, which are Google Ads and Facebook Ads. 

What are Google Ads?

Google Ads is an online advertising platform that allows for the smooth advertisement of one’s products or services. The forum was developed by Google, allowing one to display brief advertisements, product listing, services offered, and other necessary elements about one’s business. 

What are the advantages of Google Ads?

Google Ads, like most online ads programs, offers several benefits. Some of these advantages include the following:

Massive reach

Everyone uses Google now. That makes Google one of the best houses for information due to its widespread reach. The search engine handles billions of searches per day to show the level of massive space available. 

Full control of campaigns

Another significant advantage of Google Ads is the constant control of campaigns. Full control of campaigns at all times. All that is required is the use of ad software called “programmatic advertising.”

What are Facebook Ads? 

Facebook Ads are advertisements targeted to users of the app based on targeting factors such as location, profile information, demographics, and other things. The following are some of the advantages: 

Robust Analytics

Instead of determining one’s conversion rates and social metrics by oneself, Facebook Ads neatly arrange the rates within the Ads Manager. That way, one can track and measure the progress of ads.

Wider reach

Since Facebook Ads is not based on search intents but, rather, is targeted towards a wide range of users based on their interest, location, amongst other factors, it is easier to reach several people. That way, the creation of awareness becomes possible. 

What are the differences between Google Ads and Facebook Ads?

These platforms are both used popularly across the world. They do not single out anyone as long as one has access to the internet. However, there are several differences between these platforms. Some of these differences are evident through the following factors: 

Search Intent

One significant difference between Google Ads and Facebook Ads is the user search intent. With Google Ads, the ads are displayed when one is searching for the product or service. Other times, the ads are presented when one searches for a similar product or service. On the other hand, as a platform, Facebook reaches a wide range of people based on their interests. That is, one does not necessarily have to search for a product’s ads on Facebook. Facebook Ads pop up at intervals based on the kind of searches and interests the individual has. 

In essence, Google Ads concern individual search intent while Facebook Ads operate more on awareness based on search interest over time. 


The strength or capabilities of both platforms is another significant difference that is worthy of note. The factor of power is quite different for both platforms. For instance, Facebook Ads reach  a wide range of customers or potential customers. This strength level can be summarized as a high and mighty targeting strategy as many people will have the opportunity to see these advertisements. 

On the other hand, Google Ads brings forth products or services to customers and potential customers when they search for related products. 


Another significant difference between both platforms is in the factor of cost. The cost difference per click for each of the Ads in these platforms set Google Ads and Facebook Ads apart. While one gets to spend more (within the range of $100 per click depending on how competitive the industry is) on Google Ads, Facebook Ads does not require such a costly amount. One can pay as little as $0.25 per click for Facebook Ads depending on the targeting factors involved. 

Metrics vary on both Google Ads and Facebook Ads. For instance, in cases where you pay less per click on Facebook Ads and the conversion rate is low, Google Ads can be expensive per click while its conversion rate is higher. Based on the cost per acquisition rate, Google Ads offers a better advertising platform. In essence, it is better and safer to measure the cost per acquisition and understand which platform gives the best return based on a product or service being advertised. 


There is no two words that both platforms are useful in the advertising industry. They both help create awareness and increase knowledge. Therefore, choosing a particular ad platform is based on what one feels works best. In essence, it is advisable that you try out both platforms in order to measure the conversation rates and choose the best platform to use. 

If you’re ready to set up your next PPC campaign, connect with the experts at Aronson Advertising today! Give us a call (847) 297-1700 or fill out our contact form.

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