As social media continues to grow in popularity, users see more content than ever before. However, due to an increase in mindless scrolling, there is a decrease in the amount of information they retain. Therefore, it can be challenging for businesses to grab a user’s attention. Custom social media graphics…
Beginner’s Guide to Creating Social Media Graphics
Stavroula Therios
Local Business Schema for Automotive Dealerships
Using schema is like serving up all your most important core information about your dealership on a silver platter to the search engine. It clearly defines and communicates elements that would have needed to be interpreted in the past, and makes it simple for the search engine to identify and…
Jeff Durante
Why Dealerships Should Consider YouTube Advertising Now More Than Ever
With people spending more time browsing video content indoors during the COVID-19 pandemic, advertisers have a better chance now more than ever of reaching potential customers and influencing their next auto purchase decision. Why YouTube Advertising? But first, why should dealerships consider YouTube advertising? 1. According to Google, 75% of…
Dana Athra
How to Build an Effective and User-Friendly Navigation Bar
A site’s navigation (nav) is the backbone of your site. A good nav can give users a quick and enriching experience within your site. In contrast, a bad nav can make sure they never come back. Therefore making sure your nav is organized, clear, and easy to use is essential….
Noah Hancock
The Cost of Bad SEO
Search engine optimization (SEO) has grown as a major marketing technique for businesses, politicians, and just about every person and industry in between. If your marketing department is looking to shift focus to SEO, know that bad SEO can carry a big price. As I began looking at a new…
Tony Esposito
Why You Should Change Up Content Formatting
In this article, we will go over keeping your writing short and sweet, when and why to use bullet points, and why tables are important. …
Chloe Konicki
How to Expertly Convey Your Brand’s History
Write It Down A brand’s specific story has a tendency to become like stories told around campfires. Passed from one person to another as your organization grows, certain details can get lost or misconstrued. By having a “source” for your brand’s story that you and other employees can refer back…
Austin Heineman
Why Web Developers Should Learn SEO
To become a web developer you need to learn many coding languages because then you will have the tools to be able to solve many problems that occur. However, in my experience, web development is not always code-based. There are many other tools in which developers can use to optimize…
Joel Anglin
Understanding All Of The Different Smart Bidding Strategies
When determining your Google Search Campaign’s goals, it is important to understand the different bidding strategies available to you in the interface. In this blog we will cover multiple bidding strategies from manual to smart bidding and how each one performs differently. What is bidding in Google Ads? Bidding in…
Joey Ryan