If you’re reading this, the year is 2020 and the digital marketing landscape has become as vast as it’s ever been, and we all have Google to blame (and thank) for it. Whether you’re a multi-billion dollar organization or a new entrepreneur just beginning your journey in the digital marketing…
Organic Search vs. Paid Search: A ‘Simply Put’ Comparison
Ruben Tello
3 Free SEO Tools for Automotive SEOs
Digital marketing is hot, red hot, liquid hot, magma hot. The total yearly spend for this field according to a recent Forrester report is predicted to be $146 billion by 2023, with no end in sight. SEO, or Search Engine Optimization, is a major key discipline and driver of all…
Joe Cinquegrani
Two Simple Tricks to Improve UX on Your Website
Content is king. This is one of the first rules ingrained into anyone working in SEO. Whether you’re the business proprietor or the marketing agency helping to drive organic traffic for a business, you have likely worked very hard to create the best content possible for your site’s pages to…
Ricardo Ascencio
Local Automotive SEO: The Beyond-the-Basics Guide to Success
It sure did take a while, but we have finally come to a point where businesses are no longer questioning the importance and value of investing in local search engine optimization (SEO). This is especially true for auto dealerships operating in an extremely competitive market, where an increased prominence on…
Muhammad Qasim Hassan
How to Create a Page That Targets Pet-Friendly Families
Everyone needs a vehicle that’s reliable to take them from point A to point B and depending on the circumstances, who knows what else you’ll need to get there.It’s important for dealerships to have research-specific pages so that you can drive customers to your website and eventually to your dealership….
Monica Saraga
The Importance of Keywords & Their Role in SEO
Have you ever noticed that certain websites you land on after performing a search contain pages with similar-sounding words and phrases? These are called keywords, and there’s a reason for the similarity. When we create pages for our clients, we keep user intent in mind. That’s where search engine optimization…
Chloe Konicki
How to Stand Out in the SERPs
Getting your website clicked on and bringing traffic to your site is one of the top priorities. To create content that people can find while also bringing value to your website is an SEO expert’s dream. Having your webpage rank on the first page of Google , being seen over…
Matthias Warren
How User Experience Can Increase Leads For Your Dealership
From customer service to financial incentives, auto consumers expect the very best. Today, consumers’ interactions with car dealerships are no longer solely limited to in-store visits, either. Users are buying and researching cars online more than ever, and are looking for an experience that matches or even exceeds the in-person…
Ray Mestad
The Risks of Website Migrations & How to Avoid Them
Do you own a website or rely on your online presence for business purposes? If so, at some point you may be considering switching your website over to a new provider. Maybe the platform you’re using is outdated, support isn’t fast enough, or there aren’t as many cool features offered…
Tanner Landes