Content is king. This is one of the first rules ingrained into anyone working in SEO. Whether you’re the business proprietor or the marketing agency helping to drive organic traffic for a business, you have likely worked very hard to create the best content possible for your site’s pages to have Google rank you as […]
It sure did take a while, but we have finally come to a point where businesses are no longer questioning the importance and value of investing in local search engine optimization (SEO). This is especially true for auto dealerships operating in an extremely competitive market, where an increased prominence on the web translates to more […]
Everyone needs a vehicle that’s reliable to take them from point A to point B and depending on the circumstances, who knows what else you’ll need to get there.It’s important for dealerships to have research-specific pages so that you can drive customers to your website and eventually to your dealership. When generating traffic to your […]
Have you ever noticed that certain websites you land on after performing a search contain pages with similar-sounding words and phrases? These are called keywords, and there’s a reason for the similarity. When we create pages for our clients, we keep user intent in mind. That’s where search engine optimization (SEO) comes in. After researching […]
Getting your website clicked on and bringing traffic to your site is one of the top priorities. To create content that people can find while also bringing value to your website is an SEO expert’s dream. Having your webpage rank on the first page of Google , being seen over various Google ads, images, and […]
From customer service to financial incentives, auto consumers expect the very best. Today, consumers’ interactions with car dealerships are no longer solely limited to in-store visits, either. Users are buying and researching cars online more than ever, and are looking for an experience that matches or even exceeds the in-person process. For dealerships looking to […]
Do you own a website or rely on your online presence for business purposes? If so, at some point you may be considering switching your website over to a new provider. Maybe the platform you’re using is outdated, support isn’t fast enough, or there aren’t as many cool features offered with your current Content Management […]
SEO refers to the process of increasing your website’s ranking on search engines and ultimately, traffic to your website. A solid SEO strategy helps generate awareness and interest in your business. Knowing your audience can boost the quantity and quality of traffic to your site and help with your SEO efforts in five ways. 1. […]
You’re spending a lot of time and effort producing quality content, so you obviously want to maintain consistent traffic long after you post it. One of the most effective strategies for future-proofing is adding evergreen articles and formats into your content strategy. Not only does evergreen content have a longer lifespan, but it can also […]
In the digital marketing space, there are many important factors that can impact the success of your SEO & PPC strategies. Your page could have all the target keywords you’re looking for, but if the user experience (UX) is poor then your customer will bounce. Your landing pages, in many cases, define how a prospective […]