In this day and age, you can do almost anything online. From scheduling a reservation at your favorite restaurant to buying your weekly groceries, all this and more can be done online. With more users accessing the internet, companies need to adjust and improve their online buying experience to satisfy…
Improve Your Online Buying Experience
Matthias Warren
National vs. Local SEO Strategies
Both national and local SEO strategies have their benefits, but one may be better depending on your business goals. How your page ranks on search engines depends on many factors such as content, back-link profile, mobile friendliness, and domain. Your ranking can also change depending on if you’re going after…
Hira Tanweer
Local Business Schema for Automotive Dealerships
Using schema is like serving up all your most important core information about your dealership on a silver platter to the search engine. It clearly defines and communicates elements that would have needed to be interpreted in the past, and makes it simple for the search engine to identify and…
Jeff Durante
The Cost of Bad SEO
Search engine optimization (SEO) has grown as a major marketing technique for businesses, politicians, and just about every person and industry in between. If your marketing department is looking to shift focus to SEO, know that bad SEO can carry a big price. As I began looking at a new…
Tony Esposito
Why Web Developers Should Learn SEO
To become a web developer you need to learn many coding languages because then you will have the tools to be able to solve many problems that occur. However, in my experience, web development is not always code-based. There are many other tools in which developers can use to optimize…
Joel Anglin
5 User Experience Goals To Enhance Your SEO Strategy
Having trouble ranking high on Google’s search results? How much attention are you paying to the user experience of your website? In the early days of Search Engine Optimization (SEO), you could stuff a page with relevant keywords and call it a day as you shot your way up the…
Stephen Fuchs
Organic Search vs. Paid Search: A ‘Simply Put’ Comparison
If you’re reading this, the year is 2020 and the digital marketing landscape has become as vast as it’s ever been, and we all have Google to blame (and thank) for it. Whether you’re a multi-billion dollar organization or a new entrepreneur just beginning your journey in the digital marketing…
Ruben Tello
3 Free SEO Tools for Automotive SEOs
Digital marketing is hot, red hot, liquid hot, magma hot. The total yearly spend for this field according to a recent Forrester report is predicted to be $146 billion by 2023, with no end in sight. SEO, or Search Engine Optimization, is a major key discipline and driver of all…
Joe Cinquegrani
Two Simple Tricks to Improve UX on Your Website
Content is king. This is one of the first rules ingrained into anyone working in SEO. Whether you’re the business proprietor or the marketing agency helping to drive organic traffic for a business, you have likely worked very hard to create the best content possible for your site’s pages to…
Ricardo Ascencio