The landscape of organic search is on the cusp of a transformative shift, driven by the rapid advancements in artificial intelligence (AI). Traditional search engines rely on keyword matching and basic algorithms. These search engines are evolving into more advanced platforms that leverage AI to understand context, intent, and nuanced…
Shaping the Future of Organic Search with AI
Alex Malamos
E-A-T to E-E-A-T: SEO Trending Toward Experience First
Every day, the World Wide Web is constantly updated with new content on a variety of subjects; accessible to anyone about anything at any given time. With all the choices available, how can a reader be certain of the quality of their search results? In March 2013, Google implemented the…
Amber Lacher
Artificial Intelligence in SEO: How Is Your Website Affected?
In the early days, search engines like Google evaluated pages based on core factors such as keywords, meta tags, and headers. Because of this, many individuals could manipulate the algorithm and rank high in the search results. However, to crack down on bad practices and provide users with the most…
Justin Klug
Long-Tail Keywords: What They Are, Why They Work, and How To Implement Them
The world of SEO ranking and keyword research is constantly changing, and it’s important to stay on top of new trends so your business doesn’t fall behind. One strategy that has gained momentum over the last year is the utilization of long-tail keywords. You may be familiar with the idea,…
Austin Heineman
The Importance of Page Speed
Every individual at one time or another has experienced the frustrating anticipation of waiting for your computer or cell phone to load, only to give up and decide to try again another time. This annoying issue is due to the website’s page speed. What is page speed? According to MOZ,…
Tyler Cruikshank
Improve Your Online Buying Experience
In this day and age, you can do almost anything online. From scheduling a reservation at your favorite restaurant to buying your weekly groceries, all this and more can be done online. With more users accessing the internet, companies need to adjust and improve their online buying experience to satisfy…
Matthias Warren
National vs. Local SEO Strategies
Both national and local SEO strategies have their benefits, but one may be better depending on your business goals. How your page ranks on search engines depends on many factors such as content, back-link profile, mobile friendliness, and domain. Your ranking can also change depending on if you’re going after…
Hira Tanweer
Local Business Schema for Automotive Dealerships
Using schema is like serving up all your most important core information about your dealership on a silver platter to the search engine. It clearly defines and communicates elements that would have needed to be interpreted in the past, and makes it simple for the search engine to identify and…
Jeff Durante
The Cost of Bad SEO
Search engine optimization (SEO) has grown as a major marketing technique for businesses, politicians, and just about every person and industry in between. If your marketing department is looking to shift focus to SEO, know that bad SEO can carry a big price. As I began looking at a new…
Tony Esposito