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    May 21, 2021 Digital Marketing SEM

    6 Effective Bing Bidding Strategies & Differences Between Them

    When setting up a new Microsoft Advertising (formerly known as Bing) campaign, there are so many things you need to know that sometimes it can seem overwhelming. One of them is the bidding strategy you are going to use. In this article we will look into the differences between the…

    Petya Hristova
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    Feb 26, 2021 Digital Marketing SEM

    Google Ads vs Facebook Ads: Comparing Both Platforms

    Over the years, the world has gone through various advancements and improvements, especially in the technology industry. There have been multiple changes in the tech world that influenced the operations of other economic sectors. For instance, a technologically advanced world doesn’t necessarily require word of mouth to sell one’s products…

    Luis Rosales
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    Feb 11, 2021 Digital Marketing SEM

    Using Broad Match Keywords For Your Google Ads Campaign

    As anyone can tell you, building a successful Google Ads campaign takes many pieces to accomplish. Location, ad copy, budget – they all matter. However, it’s the selected keywords that really make it work. To target the right individual, you need to determine which queries to focus on. It doesn’t…

    Charlie Bardwell
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    Jan 25, 2021 Digital Marketing SEM

    How To Use Optimization Score To Your Advantage

    Google optimization score is a convenient tool in Google Ads where it can run zero percent to 100 percent, with 100 percent signifying a top performing Google Ads campaign. Optimization score can be improved based on your response to the recommendations. In this article we are going to take a…

    Luis Rosales
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    Nov 20, 2020 Digital Marketing SEM

    Why Your Average Cost-Per-Click Is So High & How To Fix It

    Cost-per-click (CPC) is a campaign effectiveness metric that can be defined as total spend divided by total clicks. Basically, it indicates how much you pay when someone clicks on your ad. It is essential for marketers to keep this cost low for the overall profit of their business. The world…

    Monique Thompson
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    Sep 16, 2020 Digital Marketing SEM

    How to Measure Google Ads Campaign Performance

    How do you measure the success of a Google Ads campaign? Do you look at all metrics with the same importance? In this blog, we take a look at Key Performance Indicators (KPIs) and their importance in driving desired results. There are many types and ways to categorize the Google…

    Petya Hristova
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    Aug 20, 2020 Digital Marketing SEM

    Life Events Targeting in Google Adwords

    Getting in front of the right people is one of the biggest challenges when creating and maintaining a Google Adwords campaign.  Throw too wide of a net, and you’ll likely get some low-quality traffic. If your aim is too narrow, you’ll be missing out on potential buyers. You need a…

    Charlie Bardwell
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    Aug 5, 2020 Digital Marketing SEM

    Why Dealerships Should Consider YouTube Advertising Now More Than Ever

    With people spending more time browsing video content indoors during the COVID-19 pandemic, advertisers have a better chance now more than ever of reaching potential customers and influencing their next auto purchase decision. Why YouTube Advertising? But first, why should dealerships consider YouTube advertising? 1. According to Google, 75% of…

    Dana Athra
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    Jun 19, 2020 Digital Marketing SEM

    Understanding All Of The Different Smart Bidding Strategies

    When determining your Google Search Campaign’s goals, it is important to understand the different bidding strategies available to you in the interface. In this blog we will cover multiple bidding strategies from manual to smart bidding and how each one performs differently. What is bidding in Google Ads? Bidding in…

    Joey Ryan
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