With the technology of artificial intelligence (AI) advancing, Google Ads is guaranteed to see many changes. The latest change is happening right before our eyes: Demand Gen campaigns. In October 2023, our current discovery campaigns can be upgraded to Demand Gen campaigns. Starting in early 2024, all discovery campaigns will…
Goodbye Discovery Campaigns, Hello Demand Gen Campaigns
Desiree Diaz
To-Do List: Utilize Google’s Performance Max Campaign Immediately
To a business owner, the local footprint is crucial when gathering sales. Keeping their proverbial âbackyardâ canât be understated, with so much competition not only trying to secure their own territory, but grab new market share as well. Google has a solution. What if a business was not only able to…
Charlie Bardwell
6 Effective Bing Bidding Strategies & Differences Between Them
When setting up a new Microsoft Advertising (formerly known as Bing) campaign, there are so many things you need to know that sometimes it can seem overwhelming. One of them is the bidding strategy you are going to use. In this article we will look into the differences between the…
Petya Hristova
Google Ads vs Facebook Ads: Comparing Both Platforms
Over the years, the world has gone through various advancements and improvements, especially in the technology industry. There have been multiple changes in the tech world that influenced the operations of other economic sectors. For instance, a technologically advanced world doesnât necessarily require word of mouth to sell oneâs products…
Luis Rosales
Using Broad Match Keywords For Your Google Ads Campaign
As anyone can tell you, building a successful Google Ads campaign takes many pieces to accomplish. Location, ad copy, budget – they all matter. However, itâs the selected keywords that really make it work. To target the right individual, you need to determine which queries to focus on. It doesnât…
How To Use Optimization Score To Your Advantage
Google optimization score is a convenient tool in Google Ads where it can run zero percent to 100 percent, with 100 percent signifying a top performing Google Ads campaign. Optimization score can be improved based on your response to the recommendations. In this article we are going to take a…
Why Your Average Cost-Per-Click Is So High & How To Fix It
Cost-per-click (CPC) is a campaign effectiveness metric that can be defined as total spend divided by total clicks. Basically, it indicates how much you pay when someone clicks on your ad. It is essential for marketers to keep this cost low for the overall profit of their business. The world…
Monique Thompson
How to Measure Google Ads Campaign Performance
How do you measure the success of a Google Ads campaign? Do you look at all metrics with the same importance? In this blog, we take a look at Key Performance Indicators (KPIs) and their importance in driving desired results. There are many types and ways to categorize the Google…
Life Events Targeting in Google Adwords
Getting in front of the right people is one of the biggest challenges when creating and maintaining a Google Adwords campaign. Throw too wide of a net, and youâll likely get some low-quality traffic. If your aim is too narrow, youâll be missing out on potential buyers. You need a…
