One of the biggest advantages of writing for a digital audience is how many people will have access to your content. However, that breadth of reach is a double-edged sword. While many can see your work, that includes those outside your target audience as well. If you arenât purposeful about distinguishing who youâre writing for, it can lead to confused and frustrated readers. Here, weâll take a look at why itâs important to keep your target audienceâs experience level in mind when developing content. Weâll also highlight some ways that you can better tailor your writing for the people youâre trying to serve.
Writing For Newcomers
If youâre writing about a certain topic, youâre probably more knowledgeable about it than most. And when youâre starting from a place of expertise, itâs easy to speak above the understanding of your audience. If thatâs the case, the reader isnât getting what they want and you arenât either.
Itâs useful to constantly remind yourself that the potential reader may know little to nothing about the subject matter. Defining any âinsiderâ terms and refraining from using technical jargon can lower the barrier of entry for those new to the subject. You can also make it a point to explain things through more common knowledge.
There are certain formats that better lend themselves to less knowledgeable audiences. Step-by-step guides are great for somebody looking for a walkthrough. Covering more broad topics is best, as youâre writing for those who donât necessarily need to know the specifics to find the answers theyâre looking for.
More Knowledgeable Audiences
Leo Burnett once said, âToo many ads that try not to go over the readerâs head end up beneath his notice.â As easy as it is to speak above the understanding of your audience, itâs just as easy to underestimate their knowledge. A more advanced reader will be quick to recognize content that isnât up to their standard.
One of the benefits of writing to a more knowledgeable audience is that you can spend less time introducing ideas and providing background information. These readers are familiar with what you are presenting, and arenât reading to learn the basics. Skip this step, or briefly touch on the basics, and get right to the meat of the content.
When writing for these more knowledgeable audiences, donât be afraid to give in-depth information, because thatâs what the reader is looking for. This audience is more likely to appreciate more specific topics and how-to pages for more advanced tasks.
Aronson Ads Can Help You Reach The Right Audience
The Aronson Ads team is here to assist you with tailoring your content to the right audiences. No matter who youâre trying to reach, youâll get premier services from our team of digital experts. To learn more about what we can do for your business, get in touch with us at (847) 297-1700.