No doubt you’ve seen posts on Facebook and Instagram composed of stunning images paired with minimal text and receiving more engagement than you can imagine your own posts generating. What’s the secret to these posts and the accounts that share them? Is it the clever use of hashtags? The timing of the post? While hashtags […]
In social media marketing, one size does not fit all, especially in the realm of the competitive automotive space. There is not a definitive style for social posting that guarantees engagement and leads for your business. Instead, each individual dealership has their own unique identity that they desire to portray to current and potential clients. […]
Throughout 2018 our team of Social experts, much like the rest of the social world, noticed some of our platforms making a dramatic shift. With updates, additions, and new limitations throughout, the evolution and with that, adaptation must take place. Follow along as we discuss the transformation of Facebook’s Privacy Sharing, Chatbot Takover, and the […]
If you’re managing a business’ Instagram account, it’s essential to present a personality behind each branded post. For example, begin capturing images featuring faces of employees or satisfied customers. Instagram is a platform for businesses to showcase their virtual voice, and consistency paired with attention to detail results in a visually appealing aesthetic. Formulate, filter […]
In social media marketing, using the right tools can give you an edge over your competitors. Imagine tracking which links garnered the most Facebook traffic during the first half of 2018, seeing which URL was the biggest hit on Instagram, or discovering the bounce rate of a webpage you shared on all your social channels. […]
In recent months, there have been numerous articles that reported on the privacy issues that cloud Facebook and their entire family of sister social networks (Instagram, WhatsApp, etc.). With CEO, Mark Zukerberg, being called to Congress and questioned over Facebook’s involvement with Cambridge Analytica, a UK-based political data firm that worked directly for Donald Trump’s […]
Social media users have been gobbling up content about as long as social media has existed, ranging from family photos to the latest memes. Recently, there’s a new medium for Internet socialites to indulge in: produced video content. Video has been relevant on social media for years, but it is quickly coming to the forefront […]
A multi-pronged approach towards marketing ultimately yields the best results, and social media marketing is no exception. While social media management is the best-known facet of social media marketing, the use of paid ads—particularly on social media giant Facebook—is a tactic that too few businesses take advantage of. Let’s take a look at what exactly […]
Facebook CEO, Mark Zuckerburg, was recently under fire while testifying before Congress after a political firm obtained millions of Facebook users’ private information. With the news of Cambridge Analytica gaining personal information such as users’ identities network of friends, and pages that they’ve “liked” (“liking” a page means showing interest in that page’s content), many […]
When promoting an impressive automotive brand, it’s important to influence your audience via social media channels such as Facebook, Twitter, or Instagram. Whether you’re a seasoned social expert or just beginning, it’s important to consider these seven ways to optimize your automotive social media profiles and assist with creating a long-lasting impression in the market. […]