As social media continues to grow in popularity, users see more content than ever before. However, due to an increase in mindless scrolling, there is a decrease in the amount of information they retain. Therefore, it can be challenging for businesses to grab a user’s attention. Custom social media graphics…
Beginner’s Guide to Creating Social Media Graphics
Stavroula Therios
Ephemeral Content: What Is It And How Are Marketers Using It?
Ephemeral content. You may not be familiar with the term, but you’ve definitely seen examples of it littered across social media. Ephemeral content refers to media, typically images and videos, that are only viewable for a short period of time (usually 24 hours). You can find ephemeral content on almost…
Nick Dombrowski
How to Increase Organic Reach & Engagement on Instagram
With its rich visual layout and fun, intuitive interface, Instagram has the potential to be a digital marketer’s dream platform. A key component to success on Instagram is organic reach and engagement. Read on to learn how to optimize your Instagram posts for maximum organic growth. Planning Your Instagram Feed…
Heidi Carpenter
How Hiding Likes on Instagram Will Affect Businesses
In today’s social media obsessed world, Instagram is taking a step back. The photo and video-sharing social network recently rolled out a test that alters the way users see likes. The total number of likes a post receives will still be visible to the poster, but will be hidden from…
Facebook: The Major Changes of 2019
The great big world of social media is always changing, and with change comes adaptation That’s exactly what the social media team at Aronson Advertising has come to expect throughout their day-to-day working with Facebook. Follow along with us to preview the biggest Facebook changes and pushes we’ve seen throughout…
Alex Castro
Instagram Stories: What Are They & Why Are They a Successful Marketing Tool?
After launching just nine years ago, Instagram has clawed its way towards the top of the social media landscape, capturing one billion monthly active users according to Sprout Social. That makes Instagram the third most popular social media network, behind only Facebook and YouTube. A picture-based platform allowing users to…
How Connecting with Your Audience Can Increase Social Media Engagement
Scrolling through social media for hours on end has become a normal part of our everyday lives. A simple click of a button gives users the ability to connect with friends, follow their favorite brands, and stay updated on current events. With an influx of available information, it is easy…
Facebook Engagement & Real Sales
For many people, social media has become inseparably woven into the fabric of their daily lives. It has increasingly become a source for news, conversation, and connections. However, many marketers are still skeptical of the effectiveness of turning social engagements into real sales. This skepticism is not unfounded as it…
Ian Graffagna
How to Optimize Your YouTube Channel to Drive Traffic to Your Site
Are you looking to drive traffic from YouTube to your website? The more traffic to your website, the more opportunities to gain new leads, grow brand awareness, and really gage if your audience likes your products or services. We’ll be covering three ways you can start implementing that will help…
Nancy Camp