In today’s social media obsessed world, Instagram is taking a step back. The photo and video-sharing social network recently rolled out a test that alters the way users see likes. The total number of likes a post receives will still be visible to the poster, but will be hidden from…
How Hiding Likes on Instagram Will Affect Businesses
Stavroula Therios
Facebook: The Major Changes of 2019
The great big world of social media is always changing, and with change comes adaptation That’s exactly what the social media team at Aronson Advertising has come to expect throughout their day-to-day working with Facebook. Follow along with us to preview the biggest Facebook changes and pushes we’ve seen throughout…
Alex Castro
Instagram Stories: What Are They & Why Are They a Successful Marketing Tool?
After launching just nine years ago, Instagram has clawed its way towards the top of the social media landscape, capturing one billion monthly active users according to Sprout Social. That makes Instagram the third most popular social media network, behind only Facebook and YouTube. A picture-based platform allowing users to…
Nick Dombrowski
How Connecting with Your Audience Can Increase Social Media Engagement
Scrolling through social media for hours on end has become a normal part of our everyday lives. A simple click of a button gives users the ability to connect with friends, follow their favorite brands, and stay updated on current events. With an influx of available information, it is easy…
Facebook Engagement & Real Sales
For many people, social media has become inseparably woven into the fabric of their daily lives. It has increasingly become a source for news, conversation, and connections. However, many marketers are still skeptical of the effectiveness of turning social engagements into real sales. This skepticism is not unfounded as it…
Ian Graffagna
How to Optimize Your YouTube Channel to Drive Traffic to Your Site
Are you looking to drive traffic from YouTube to your website? The more traffic to your website, the more opportunities to gain new leads, grow brand awareness, and really gage if your audience likes your products or services. We’ll be covering three ways you can start implementing that will help…
Nancy Camp
Tips for Sharing Unique Content on Social Media
According to Brandwatch, there are over 60 million active business pages on Facebook. We know it can be tough to create social media posts that make your dealership stand out amongst the crowd. Luckily, the social media team at Aronson Advertising is here to help! Our experts highlighted the top…
The Importance of Video Marketing on Social Media
As social media becomes more prominent in the digital marketing mix, organizations need to find more efficient ways of standing out to their audience. Digital marketing has reached an era where social feeds are being over-filled with similar content. How do you stand out from the clutter? The answer lies…
Bobby Leahy
How to Get the Best Photos for Your Social Campaign
No doubt you’ve seen posts on Facebook and Instagram composed of stunning images paired with minimal text and receiving more engagement than you can imagine your own posts generating. What’s the secret to these posts and the accounts that share them? Is it the clever use of hashtags? The timing…
Heidi Carpenter