When automotive content falls flat, who you gonna call? Content writers! Keeping an audience invested in your digital marketing campaign can be difficult, but an addition of humor can be an excellent hook. Our digital team has taken the time to talk about the treasures that lie in the humorous content community, so scroll through […]
Dealerships find themselves in a unique situation when it comes to choosing a Content Management System. There are several automotive car dealership-specific CMS platforms, and each one has its own way of hosting the content you want to display to customers. Some sites require code while others do not. Some sites are responsive (meaning they […]
Just like any modern vehicle has its onboard self-diagnostic capability that signals to a driver or a technician what sub-system requires attention, Google Ads has its tool called Quality Score to indicate to an advertiser what components of his advertising efforts could be enhanced. What is Quality Score Quality Score (QS) is a keyword level […]
Local SEO helps businesses increase their visibility online so potential customers can find businesses in their area. If you’re looking to dine out at a local restaurant and want to try a new location, then you might search for “restaurants near me” on a search engine. The Search Engine Results Pages (SERPs) will then show […]
The proliferation of web-connected technologies such as smartphones, tablets, and voice devices in the past decade has greatly expanded the amount of touchpoints consumers have with brands. An oft-cited Google case study shows that a car-buyer’s path can include over 900 brand interactions before purchase.1 This vast increase has lead to a greater responsibility in […]
If you’re managing a business’ Instagram account, it’s essential to present a personality behind each branded post. For example, begin capturing images featuring faces of employees or satisfied customers. Instagram is a platform for businesses to showcase their virtual voice, and consistency paired with attention to detail results in a visually appealing aesthetic. Formulate, filter […]
You may be familiar with the popular saying “content is king.” While this still holds true, it seems that in today’s day and age this saying is ready for a much-needed update: “interactive content is king.” If you’re looking for a way to help your company stand out amongst the crowd, creating and distributing high […]
Converting website visitors to customers is a primary goal of any business. To move the user down the conversion funnel can take place in many different ways. One of the most common ways is through a Call-to-Action (CTA). A CTA may vary from a banner or button to a link or anchor text that will […]
In social media marketing, using the right tools can give you an edge over your competitors. Imagine tracking which links garnered the most Facebook traffic during the first half of 2018, seeing which URL was the biggest hit on Instagram, or discovering the bounce rate of a webpage you shared on all your social channels. […]
When it comes to any marketing campaign, the impression count is where most people start when determining its success. “How many people did this postcard go out to?” “How many eyes saw my commercial?” While impressions are an important metric for any PPC campaign in determining what our audience is most interested in, it’s the […]