Do you own a website or rely on your online presence for business purposes? If so, at some point you may be considering switching your website over to a new provider. Maybe the platform you’re using is outdated, support isn’t fast enough, or there aren’t as many cool features offered with your current Content Management […]
As the structure of the modern Internet was beginning to materialize, search engine designers discovered that ranking website relevancy by using natural language search processes had a substantial impact on website traffic. Consequently, the field of SEO was born, with companies realizing the value of promoting their website’s presence amongst relevant audiences and its ability […]
No one enjoys paying for something they could theoretically get for free. Since ‘the beginning’, Paid Search Branding Campaigns have gotten the evil eye from many businesses. All too often, business owners say: “It’s a waste of money” “Costs too much” “Should come up with the first result via Organic listing” In all actuality, those […]
As social media becomes more prominent in the digital marketing mix, organizations need to find more efficient ways of standing out to their audience. Digital marketing has reached an era where social feeds are being over-filled with similar content. How do you stand out from the clutter? The answer lies with videos. More video content […]
SEO refers to the process of increasing your website’s ranking on search engines and ultimately, traffic to your website. A solid SEO strategy helps generate awareness and interest in your business. Knowing your audience can boost the quantity and quality of traffic to your site and help with your SEO efforts in five ways. 1. […]
Today’s world allows consumers to practically do all tasks from the comfort of their home computer or mobile device. Have you ever visited a website and noticed how quickly it loads, how visible all the important information is, and how seamless site navigation is? This is why it’s crucial for any website’s user experience to […]
Automotive dealerships throughout the United States increasingly rely on digital marketing techniques and services to boost sales. Although traditional marketing mediums such as television, radio, and print advertisements are still viable, the digital space is becoming more and more popular. In this blog, you’ll learn about three automotive digital marketing tactics that help dealerships gain […]
Most dealerships measure their advertising campaign’s success by the number of calls and form submissions received and they miss a very important action that’s not tracked as a conversion, yet it is as valuable as conversions, and that is location extension clicks. What is location extension? Location extension is an Ad extension that shows an […]
According to the recent study, in 2018 Bing ads were responsible for 33.8% market share on desktop computers and over 20% of overall market share. Close to 27% of all those clicks were unique to Bing Network, and the audience could not been reached by any other Search Engine including Google. Despite the impressive statistics, majority […]
As the grip of the electric vehicle (EV) era begins to tighten over the automotive world, evidence of drastic change within the industry is becoming apparent, with Moody’s Investor Service estimating that electric vehicles will make up 20% of global light-vehicle sales by 2030. Conversely, SUVs, crossover, and trucks are experiencing a spike in popularity […]