Getting a product or brand in front of an audience is key for any business, and the message relayed is just as important. Whether it’s an ad fit for TV, print, or digital, if it doesn’t stand out, then it may as well not run at all. For paid search ads, the competition is fierce […]
If you’re a marketing professional who regularly updates your Google Ads and Analytics certifications, you may have noticed Academy for Ads has changed. In fact, it’s undergone a complete rebranding and update. Now known as Skillshop, this suite of e-learning courses developed by the best and brightest at Google help you gain skills in the […]
Content is king. This is one of the first rules ingrained into anyone working in SEO. Whether you’re the business proprietor or the marketing agency helping to drive organic traffic for a business, you have likely worked very hard to create the best content possible for your site’s pages to have Google rank you as […]
After launching just nine years ago, Instagram has clawed its way towards the top of the social media landscape, capturing one billion monthly active users according to Sprout Social. That makes Instagram the third most popular social media network, behind only Facebook and YouTube. A picture-based platform allowing users to see content from their friends […]
There are many tools in a Webmaster’s tool belt, but web crawling software may be one of the most useful among the bunch. When this software is used properly, it can increase a website’s effectiveness and save a Webmaster lots of time. Web crawling software automates the process of going through your client’s website pages manually […]
As webmasters, we obviously become very familiar with the layout and design of our clients’ sites. We can easily spend upwards of a hundred hours on a client’s site while we are working on them. During this time, we inherently learn what to look for and how to navigate the site to get where we […]
Scrolling through social media for hours on end has become a normal part of our everyday lives. A simple click of a button gives users the ability to connect with friends, follow their favorite brands, and stay updated on current events. With an influx of available information, it is easy for content to get lost […]
It sure did take a while, but we have finally come to a point where businesses are no longer questioning the importance and value of investing in local search engine optimization (SEO). This is especially true for auto dealerships operating in an extremely competitive market, where an increased prominence on the web translates to more […]
Among the many features, tools and Ad types Google constantly introduces in YouTube was the search Ads ability to serve on YouTube’s search results page. At the begging of 2019 Google tested serving search Ads on YouTube’s results page on mobile devices, but recently our team has been noticing those Ads serving on desktop devices […]
Everyone needs a vehicle that’s reliable to take them from point A to point B and depending on the circumstances, who knows what else you’ll need to get there.It’s important for dealerships to have research-specific pages so that you can drive customers to your website and eventually to your dealership. When generating traffic to your […]