The Hispanic market represents a largely ignored audience in paid search that advertisers could use to expand their reach. According to data from the 2010 census, the Hispanic market makes up 17% of the U.S. population and is projected to continue to grow at a fast pace in the coming…
Targeting The Hispanic Market in PPC
Luis Rosales
Bounce Rate Analysis for Automotive Dealerships
Did you open up Google Analytics and notice your bounce rate rising? Are you starting to panic thinking something must be horribly wrong? You are not alone. Rising bounce rates have become synonymous with poor website performance, but that is not always the case. Increasing and decreasing bounce rates can…
Jeff Durante
How to Get the Best Photos for Your Social Campaign
No doubt youâve seen posts on Facebook and Instagram composed of stunning images paired with minimal text and receiving more engagement than you can imagine your own posts generating. Whatâs the secret to these posts and the accounts that share them? Is it the clever use of hashtags? The timing…
Heidi Carpenter
Tips for Developing Effective Digital Automotive Marketing Campaigns
When trying to advocate for your business, the difficulty arises when it is time to determine the line between effective and ineffective advertising. How much is too much? Where is the best ad placement to gain the most traffic? Aronson Advertising has the knowledge you need to build a compelling…
Savannah Saunders
Why You Should Be Using Device Bid Adjustments
Mobile devices were responsible for 49.7% of webpages viewed as of February 2017 with desktop claiming the remaining majority according to Statista research. In 2018, mobile phones alone accounted for 52.2% of all webpages generated worldwide, also noted by Statista research. This is not to say that desktop traffic is…
Andrew Denning
5 Reasons Why Every Dealership Should Outsource Marketing
Traditionally, getting an outside perspective of your businessâ inner workings and tactics was a recipe for disaster. But with ever-changing technology and progressive methods in the automotive industry, itâs time to reconsider. Outsourcing your dealershipâs advertising not only saves countless time and budget dollars, but also increases your impressions and…
Jennifer Parker
Tailoring Your Dealershipâs Social Posts To Your Audience
In social media marketing, one size does not fit all, especially in the realm of the competitive automotive space. There is not a definitive style for social posting that guarantees engagement and leads for your business. Instead, each individual dealership has their own unique identity that they desire to portray…
Nick Dombrowski
Visualize Your Data Using Google Data Studio
At the end of every month, businesses want to examine how theyâve performed. Google Data Studio is the perfect tool to visualize your data for free. Getting introduced to Google Data Studio is simple and fast to display your data with graphs and where exactly you can pull them from….
Bo Suksengdow
A Quick Look at the Biggest 2019 Content Marketing Trends
If you were to look back on content marketing strategies ten years ago, chances are youâd be scratching your head and wondering why those methods were ever used! Of course, the digital marketing landscape has changed significantly since then, and content marketers must adjust to those changes in order to…
Kayla Kinney