If you were to look back on content marketing strategies ten years ago, chances are you’d be scratching your head and wondering why those methods were ever used! Of course, the digital marketing landscape has changed significantly since then, and content marketers must adjust to those changes in order to create relevant, inventive, and helpful content. The industry’s top marketers have closely analyzed the ever-changing demands of users and search engine updates and made predictions on what practices marketing experts should keep in mind for their short- and long-term strategies. Without further ado, here are the 2019 content marketing trends we believe will make a difference to help grow your business and better serve users.
Authenticity and Transparency
The writers on our team at Aronson Advertising always provide thoroughly researched content to our clients, as well as ensuring it is thoughtful and original. If you’re not doing so already, providing an authentic and transparent experience is incredibly important to incorporate moving forward. According to Core DNA, 86-percent of consumers say that authenticity is key when making a purchasing decision. Additionally, 73-percent of consumers say they would pay more for a product if the company were upfront about its quality. ‘Honesty is the best policy’ couldn’t be a truer phase for content marketers looking to grow their brand and satisfy their clients.
Because users are looking for trustworthy sources, long-form content (typically over 2,000 words) will rule search engine results in 2019. In 2017, the experts at BuzzSumo analyzed over 100 million articles. The data showed that long-form content was more likely to be shared socially than short-form content. Plus, if you invest your time in creating quality content, the better your chances that you will become the authority on your area of expertise and show up on the first page of search results. Our content marketing team experiments with many types of page layouts and ways of sharing relevant information, and we consider testing out long-form content to be one of our next great challenges.
Voice Search Demands
Voice search is becoming increasingly popular as consumers get busier and need accurate answers more quickly. Content marketers absolutely need to be adaptable to this method because it’s fundamentally changing consumer behavior, but how? A key way to meet voice search demands is to write content in a conversational tone, the way you’d speak to a friend or family member. Using long-tail keywords, which is a tactic our team has used, is another way to ensure voice searches are met with the best results possible.
This goes hand-in-hand with authenticity. Whether you’re working for a client or run your company’s marketing department, it’s important to incorporate storytelling throughout your content. Users will identify and empathize with your road to success. For our clients, we ensure consumers why they should shop with our client rather than the competition by sharing the business’s history and their dedication to providing excellent customer service, among other factors that make them unique.
If one of your new year’s resolutions is to revamp your marketing strategy, contact the experts at Aronson Advertising to get started with a solution.