If youâre managing a businessâ Instagram account, itâs essential to present a personality behind each branded post. For example, begin capturing images featuring faces of employees or satisfied customers. Instagram is a platform for businesses to showcase their virtual voice, and consistency paired with attention to detail results in a…
3 Tips to Improve Your Businessâ Instagram Feed
Interactive Content: The New King
You may be familiar with the popular saying âcontent is king.â While this still holds true, it seems that in todayâs day and age this saying is ready for a much-needed update: âinteractive content is king.â If youâre looking for a way to help your company stand out amongst the…
Why Psychographics Data is Beneficial to Content Marketers
How do you get to know your customers? A common method is to pull demographic data. Demographics are the study of a population based on a number of factors such as sex, geography, and age. As marketers, we can use this data to ensure customers find the information theyâre looking…
Why Itâs Important to add CTAs on a CLP
Converting website visitors to customers is a primary goal of any business. To move the user down the conversion funnel can take place in many different ways. One of the most common ways is through a Call-to-Action (CTA). A CTA may vary from a banner or button to a link…
How Google Analytics Can Boost Your Social Game
In social media marketing, using the right tools can give you an edge over your competitors. Imagine tracking which links garnered the most Facebook traffic during the first half of 2018, seeing which URL was the biggest hit on Instagram, or discovering the bounce rate of a webpage you shared…
Why Impression Share Plays A Large Role In The Success Of A PPC Campaign
When it comes to any marketing campaign, the impression count is where most people start when determining its success. âHow many people did this postcard go out to?â âHow many eyes saw my commercial?â While impressions are an important metric for any PPC campaign in determining what our audience is…
The Influence of Social Media on Gaming Habits
September 12, 2018, is National Video Games Day here in the United States! Gamers throughout the country celebrate this day by playing their very favorite video games. From Nintendo Switch to PlayStation 4, consoles will be working overtime come September 12. Because video games are important to many members of…
What Is a Title Tag and Why Is It Important?
If you’ve done any research into SEO best practices, it’s likely you’ve heard experts in the industry make reference to a key HTML element known as the title tag. Title tags play a big role in not only search engine optimization and understanding, but also the click-through-rate of your landing…
How Aronsonâs Digital Marketing Team is Excelling at Leadership
We hear the word leadership used very loosely in todayâs business society. Everyone wants to be a leader without fully understanding what that entails. Typically a leader, manager, and director may seem to reap the benefits of those positions but at the cost of their own self-interest. This means they…