Throughout 2018 our team of Social experts, much like the rest of the social world, noticed some of our platforms making a dramatic shift. With updates, additions, and new limitations throughout, the evolution and with that, adaptation must take place. Follow along as we discuss the transformation of Facebook’s Privacy…
Major Facebook Changes During 2018
Alex Castro
Getting Started with Google My Business
Let’s say you’re a local business owner who’s looking to increase your sales numbers for this month. You have a great site with all the correct markup, inventory’s stocked up, and the layout is professional. However, there’s something missing: your customers aren’t quite reaching you with local visits. Maybe you…
David Demma
How Artificial Intelligence is Shaping The Future of Content Creation
The advertising industry is no stranger to drastic change, evident in the major overhaul brought on by the digital revolution. As we evolve, innovations continue to develop and push us to new heights, none more so than the arrival of early-stage artificial intelligence (AI) and the sub-applications developed from it….
Dan Ruzich
Our Favorite Features In The New Google Ads Interface
Over the past year, Google has been releasing many new Google Ads features to help improve performance in your paid search campaigns as well as making the most of your paid search budget. Today, I will be talking about our some of our team’s favorite new features and how beneficial…
Joey Ryan
5 Ways Humor Can Take Your Automotive Digital Marketing Campaign to the Next Level
When automotive content falls flat, who you gonna call? Content writers! Keeping an audience invested in your digital marketing campaign can be difficult, but an addition of humor can be an excellent hook. Our digital team has taken the time to talk about the treasures that lie in the humorous…
Savannah Saunders
Which Automotive CMS is Right For Your Dealership?
Dealerships find themselves in a unique situation when it comes to choosing a Content Management System. There are several automotive car dealership-specific CMS platforms, and each one has its own way of hosting the content you want to display to customers. Some sites require code while others do not. Some…
Tony Esposito
Quality Score: What Is It, Why Does It Matter & How To Improve It
Just like any modern vehicle has its onboard self-diagnostic capability that signals to a driver or a technician what sub-system requires attention, Google Ads has its tool called Quality Score to indicate to an advertiser what components of his advertising efforts could be enhanced. What is Quality Score Quality Score…
5 Reasons Your Business Needs Local SEO
Local SEO helps businesses increase their visibility online so potential customers can find businesses in their area. If you’re looking to dine out at a local restaurant and want to try a new location, then you might search for “restaurants near me” on a search engine. The Search Engine Results…
Hira Tanweer
Integrated Marketing Communications In The Digital Age
The proliferation of web-connected technologies such as smartphones, tablets, and voice devices in the past decade has greatly expanded the amount of touchpoints consumers have with brands. An oft-cited Google case study shows that a car-buyer’s path can include over 900 brand interactions before purchase.1 This vast increase has lead…
