5 Reasons Why Every Dealership Should Outsource Marketing

5 Reasons Why Every Dealership Should Outsource Marketing
Traditionally, getting an outside perspective of your business’ inner workings and tactics was a recipe for disaster. But with ever-changing technology and progressive methods in the automotive industry, it’s time to reconsider. Outsourcing your dealership’s advertising not only saves countless time and budget dollars, but also increases your impressions and potential revenue. After all, every business wants to work smarter, not harder. Outsourcing your automotive business’ marketing will help you do just that.

1. Increase Content Quality

When you outsource your dealership’s advertising initiatives, you’re not just giving a third party trust and resources; you hand them the keys to your future success. While this notion can be scary, dedicated marketing experts will ensure high-quality content designed to increase leads and conversions through continual strategy optimization. Qualified outside agencies rely on authoritative industry knowledge to produce effective campaigns, so rest assured that an external advertising firm is genuinely interested in, and committed to, delivering on proposed end goals. After all, why would you continue paying for services that aren’t proving themselves?

2. Allocate Smarter

Outsourcing your advertising efforts helps you get the most out of a limited marketing budget. This cost-effective strategy turns fixed advertising costs into variable costs, meaning you only pay for content you request. Instead of paying one in-house employee to focus on marketing, you can invest the same amount or less into an entire team of highly trained, automotive marketing specialists. Not only does this reduce the cost of valuable advertising tools and leave more budget to allocate elsewhere, but outsourcing also frees up your most precious asset: time.

3. Stay on Top of Trends

Let’s face it: your marketing department probably gets overlooked. A lot. When marketing isn’t one of your dealership’s core competencies, that team or individual is usually technology deprived, at the bottom of IT’s priority list, faces a hodge-podge of incompatible software, and in general, lacks support. The digital landscape is constantly changing, making it difficult to keep up with the latest industry trends. By hiring a capable third party, your automotive business is suddenly exposed to an entire company’s worth of marketing experts. These professionals make a point to stay up to date on advertising best practices, strategies, and technologies because well, their jobs depend on it.

4. Access Unlimited Talent

Keeping your automotive marketing efforts in-house hinders your ability to reach potential customers. Think about it: one or two internal people granted advertising rights solely based on writing ability versus an entire team of dedicated marketing professionals with experience to boot. Yeah, we’d pick the latter too. Outsourcing your dealership’s advertising initiatives exponentially increases your available marketing talent pool, exposing your business to a virtually unlimited number of advertising specialists. These experts will improve productivity and efficiency while offering fresh insights to effectively create, implement, and track innovative campaigns.

5. Benefit with Less Effort

Why compensate work that may, or may not, pay off when you can simply pay for results? Obviously, there is an out-of-pocket cost when you outsource marketing. However, this expense pays for itself tenfold when a qualified external team takes over your dealership’s advertising efforts. Third party marketing experts take responsibility for your content, ensuring it’s relevant, on time, and performing well. This directly frees up your in-house teams to focus on core competencies with less pressure to accomplish something they may have limited experience with.

How Aronson Can Help You

Founded as a direct mail advertiser in 2000, Aronson Advertising evolved to align both traditional and digital marketing strategies with your automotive business initiatives. We do the groundwork for you with dynamic approaches and flexible strategies to attract, engage, and convert more leads. Our Digital team is comprised of more than 50 Google certified professionals with over 150 years of combined digital experience, enabling us to develop creative solutions tailored to your automotive dealership. Let the Aronson team invigorate your SEO, PPC, content, social media, web analytics, and traditional media initiatives today! If you’re ready to see more conversions and improve your bottom line, get in touch with the marketing experts at Aronson Advertising. Learn more about our digital and traditional services by calling (847) 297-1700 or contact us online.

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About the author: Jennifer Parker

Jennifer Parker
Jennifer joined the Aronson Advertising digital team as a Content Writer in 2018. In her free time, she enjoys working out, eating ice cream, riding horses, and outdoor activities.

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