Are you looking to drive traffic from YouTube to your website? The more traffic to your website, the more opportunities to gain new leads, grow brand awareness, and really gage if your audience likes your products or services. Weāll be covering three ways you can start implementing that will help…
How to Optimize Your YouTube Channel to Drive Traffic to Your Site
Nancy Camp
How User Experience Can Increase Leads For Your Dealership
From customer service to financial incentives, auto consumers expect the very best. Today, consumersā interactions with car dealerships are no longer solely limited to in-store visits, either. Users are buying and researching cars online more than ever, and are looking for an experience that matches or even exceeds the in-person…
Ray Mestad
Applying the Keyword Planner to Determine Your Google Ads Budget
When determining your online advertising budget for Google Ads, you will be putting all your money into keywords. The cost of a keyword is determined by your industry, competition, location and quality score. Many of these factors are predetermined by utilizing the resource called the Keyword Planner. This article breaks…
Joey Ryan
Tips for Sharing Unique Content on Social Media
According to Brandwatch, there are over 60 million active business pages on Facebook. We know it can be tough to create social media posts that make your dealership stand out amongst the crowd. Luckily, the social media team at Aronson Advertising is here to help! Our experts highlighted the top…
Nick Dombrowski
The Ongoing Shift to Mobile Browsing
Stop me if you heard this before – people are increasingly searching and surfing the web on their mobile devices. Recently, we included the importance of mobile-friendliness in our Top 3 Automotive Dealership Marketing Trends in 2019 blog post, citing a Google study that found 58 percent of auto shoppers…
Austin Heineman
The Risks of Website Migrations & How to Avoid Them
Do you own a website or rely on your online presence for business purposes? If so, at some point you may be considering switching your website over to a new provider. Maybe the platform youāre using is outdated, support isnāt fast enough, or there arenāt as many cool features offered…
Tanner Landes
Writing Towards User Intent
As the structure of the modern Internet was beginning to materialize, search engine designers discovered that ranking website relevancy by using natural language search processes had a substantial impact on website traffic. Consequently, the field of SEO was born, with companies realizing the value of promoting their websiteās presence amongst…
The Importance of a Paid Search Branding Campaign
No one enjoys paying for something they could theoretically get for free. Since āthe beginningā, Paid Search Branding Campaigns have gotten the evil eye from many businesses. All too often, business owners say:“Itās a waste of money”“Costs too much”“Should come up with the first result via Organic listing” In all…
Charlie Bardwell
The Importance of Video Marketing on Social Media
As social media becomes more prominent in the digital marketing mix, organizations need to find more efficient ways of standing out to their audience. Digital marketing has reached an era where social feeds are being over-filled with similar content. How do you stand out from the clutter? The answer lies…
Bobby Leahy