The world of SEO ranking and keyword research is constantly changing, and it’s important to stay on top of new trends so your business doesn’t fall behind. One strategy that has gained momentum over the last year is the utilization of long-tail keywords. You may be familiar with the idea, but have you experimented with them yet? If you haven’t, you could be missing an opportunity to boost your website’s traffic and conversions.
What are Long-Tail Keywords?
“Long-tail” might make you think that these keywords are all longer than more common keywords. While that certainly can be true, a long-tail keyword is any query that has low traffic, regardless of length. An Ahrefs study showed that about 60 percent of search volume comes from just 0.16 percent of queries. Long-tail keywords make up the 40 percent of remaining traffic. While targeting keywords with less traffic may seem counterintuitive, you’re actually more likely to get in front of the right audience. And because there’s less competition, your costs will be lower and your ROI will be greater.
Why Are Long-Tail Keywords Successful?
We know the audience searching for long-tail keywords is smaller than for heavy-traffic queries, but who’s searching for them? Because long-tail keywords are more precise and target consumers that are farther down the purchase funnel, they therefore are more likely to lead to a conversion on your site. Long-tail queries also seem to be popular for voice searches, which is growing as people get more comfortable with these functions on their devices.
For example, someone may begin their purchasing journey by searching for “new SUVs,” a common and competitive keyword. That searcher probably doesn’t know what they want, and may just be interested in seeing what’s out there. But, if someone searches for “2021 VW Tiguan models in Kansas City,” they know exactly what they want and where they want to buy it. If you’re a VW dealer in the Kansas City area, that’s the audience you want to be in front of.
How To Make Use of Long-Tail Keywords
Ready to incorporate long-tail keyword targeting into your SEO strategy? An easy way to get started is by typing a targeted keyword into a search engine, and looking at the autofill suggestions. You can also observe the “people also ask…” and “searches related to…” portions of SERP pages for inspiration. This is a great entryway, but would be too time consuming on a large scale. The keyword search tools that you already use can be useful here as well. Experiment with your long-tail keywords and see if you can find a successful format or template that can be recycled for your other pages.
If you’re looking to increase your website’s ranking, traffic, and conversions, Aronson Advertising can help. Call us at (847) 297-1700 to learn more about our available services.