If you’re managing a business’ Instagram account, it’s essential to present a personality behind each branded post. For example, begin capturing images featuring faces of employees or satisfied customers. Instagram is a platform for businesses to showcase their virtual voice, and consistency paired with attention to detail results in a…
3 Tips to Improve Your Business’ Instagram Feed
Alli Ellwood
How Google Analytics Can Boost Your Social Game
In social media marketing, using the right tools can give you an edge over your competitors. Imagine tracking which links garnered the most Facebook traffic during the first half of 2018, seeing which URL was the biggest hit on Instagram, or discovering the bounce rate of a webpage you shared…
Heidi Carpenter
The Influence of Social Media on Gaming Habits
September 12, 2018, is National Video Games Day here in the United States! Gamers throughout the country celebrate this day by playing their very favorite video games. From Nintendo Switch to PlayStation 4, consoles will be working overtime come September 12. Because video games are important to many members of…
Kayla Kinney
How The Newest Facebook Algorithmic Change Affects Your Business
In recent months, there have been numerous articles that reported on the privacy issues that cloud Facebook and their entire family of sister social networks (Instagram, WhatsApp, etc.). With CEO, Mark Zukerberg, being called to Congress and questioned over Facebook’s involvement with Cambridge Analytica, a UK-based political data firm that…
Alex Castro
The Rise of Video on Social Media and its Impact on your Marketing Strategy
Social media users have been gobbling up content about as long as social media has existed, ranging from family photos to the latest memes. Recently, there’s a new medium for Internet socialites to indulge in: produced video content. Video has been relevant on social media for years, but it is…
Nick Dombrowski
Better Together: Facebook Ads & Social Media Management
A multi-pronged approach towards marketing ultimately yields the best results, and social media marketing is no exception. While social media management is the best-known facet of social media marketing, the use of paid ads—particularly on social media giant Facebook—is a tactic that too few businesses take advantage of. Let’s take…
How to Check Your Facebook Privacy Settings
Facebook CEO, Mark Zuckerburg, was recently under fire while testifying before Congress after a political firm obtained millions of Facebook users’ private information. With the news of Cambridge Analytica gaining personal information such as users’ identities network of friends, and pages that they’ve “liked” (“liking” a page means showing interest…
7 Ways to Optimize Your Automotive Social Media Profiles
When promoting an impressive automotive brand, it’s important to influence your audience via social media channels such as Facebook, Twitter, or Instagram. Whether you’re a seasoned social expert or just beginning, it’s important to consider these seven ways to optimize your automotive social media profiles and assist with creating a…
The Importance of Quality vs. Quantity in Social Media Marketing
Within the sphere of the internet, human attention spans are fleeting and will slip through unprepared fingers. In addition, evolving algorithms on social media platforms are edging out business posts in favor of personal connections. By taking the time to plan and craft quality social media posts, your business can gain…
