In social media marketing, using the right tools can give you an edge over your competitors. Imagine tracking which links garnered the most Facebook traffic during the first half of 2018, seeing which URL was the biggest hit on Instagram, or discovering the bounce rate of a webpage you shared…
How Google Analytics Can Boost Your Social Game
Heidi Carpenter
The Influence of Social Media on Gaming Habits
September 12, 2018, is National Video Games Day here in the United States! Gamers throughout the country celebrate this day by playing their very favorite video games. From Nintendo Switch to PlayStation 4, consoles will be working overtime come September 12. Because video games are important to many members of…
Kayla Kinney
How The Newest Facebook Algorithmic Change Affects Your Business
In recent months, there have been numerous articles that reported on the privacy issues that cloud Facebook and their entire family of sister social networks (Instagram, WhatsApp, etc.). With CEO, Mark Zukerberg, being called to Congress and questioned over Facebookās involvement with Cambridge Analytica, a UK-based political data firm that…
Alex Castro
The Rise of Video on Social Media and its Impact on your Marketing Strategy
Social media users have been gobbling up content about as long as social media has existed, ranging from family photos to the latest memes. Recently, thereās a new medium for Internet socialites to indulge in: produced video content. Video has been relevant on social media for years, but it is…
Nick Dombrowski
Better Together: Facebook Ads & Social Media Management
A multi-pronged approach towards marketing ultimately yields the best results, and social media marketing is no exception. While social media management is the best-known facet of social media marketing, the use of paid adsāparticularly on social media giant Facebookāis a tactic that too few businesses take advantage of. Letās take…
How to Check Your Facebook Privacy Settings
Facebook CEO, Mark Zuckerburg, was recently under fire while testifying before Congress after a political firm obtained millions of Facebook usersā private information. With the news of Cambridge Analytica gaining personal information such as usersā identities network of friends, and pages that theyāve ālikedā (ālikingā a page means showing interest…
Alli Ellwood
7 Ways to Optimize Your Automotive Social Media Profiles
When promoting an impressive automotive brand, itās important to influence your audience via social media channels such as Facebook, Twitter, or Instagram. Whether youāre a seasoned social expert or just beginning, itās important to consider these seven ways to optimize your automotive social media profiles and assist with creating a…
The Importance of Quality vs. Quantity in Social Media Marketing
Within the sphere of the internet, human attention spans are fleeting and will slip through unprepared fingers. In addition, evolving algorithms on social media platforms are edging out business posts in favor of personal connections. By taking the time to plan and craft quality social media posts, your business can gain…
How to Utilize Facebook Ad Settings
Do you thrive on exposing your Facebook messages to people who genuinely take interest in your content? Through the utilization of Facebook ad settings, the social media experts at Aronson Advertising gain valuable impressions, and increase the chances of leads and other valuable engagement metrics. Below are a few essential…
