When creating webpages that will land you on the first page of search engine results, there is no denying that Google is the most important group to please. Google dominates the mobile search market share, and among desktop users in the U.S., captures roughly 64% of search engine traffic. But…
Optimizing Your Site for Google vs. Bing
How Can We Drive Leads Through Facebook
Social media channels can be a great resource for your business if you have a solid strategy set in place by a team of experts. The team at Aronson Advertising is completely professional and up-to-date on the latest strategies, but now they also have a new tool to help your…
5 Digital Marketing Podcasts for Inspiration, Advice, & Professional Growth
Digital marketing is growing at an astounding pace, meaning there are new trends and news to keep up with everyday. Reading up on industry news is one way to stay informed, but an easier and more leisurely option is to listen to podcasts. In addition to offering a wealth of…
Best Social Media Campaigns of 2016
Online marketing has come a long way over the years. With the introduction of tools like Instagram stories and Facebook Live, marketers can use social media to their advantage in ways theyâve never been able to before. Because so many people use Facebook, Instagram, and Twitter, social media campaigns are…
A Brief History of Facebook Live and How To Use It
If youâre a regular Facebook user, youâve probably scrolled past auto-play videos, likely of recipes, political news, and even brand advertising. But starting in August 2015, Facebook introduced a truly revolutionary way to connect with your audience: Facebook Live. Whether youâre trying to promote a product or are interviewing a…
Digital Marketing Predictions for 2017
The team at Aronson Advertising Inc. always has unique ideas to help our clients convert goals, engage with customers, and build brand awareness. That said, a few members of our team have peered into their crystal balls, read the tealeaves, and prognosticated what the future has in store for digital…
Why You May Not Need To Have the First Position on Search Results
Everyone in the industry agrees: getting your businessâs website on the first page of Google search results is absolutely vital to reaching and developing your customer base. However, if youâve been struggling to get your webpage to the number one position, you might be interested to hear that you can…
Does SEO Matter For Car Dealerships?
In the old days of automotive marketing, if you had 10 cars you wanted to sell, you put an ad in a newspaper to sell 10 cars, and you would probably have them sold in a few days. Although those days are gone, the idea is still the same as…
Optimizing for Mobile
When I recently visited my brother, a Peace Corps volunteer, at his current home in a small rural village high in the Andes Mountains, I noticed something interesting. Even in a town without consistent access to electricity, everyone had smart phones. It just goes to show that it doesnât matter…