Do You Need a Copywriter or a Content Writer?

You want to promote your brand and get more sales, so you need to step up your marketing. But should you hire a copywriter or a content writer? Although both copy and content are a form of marketing writing, they are not the same thing and are used for different purposes. Learn the differences below, and then contact the team at Aronson Advertising to learn how your business can benefit from our copywriting and content writing services.

What is Copywriting?

Most of what you consider advertisements are created by a copywriter. While it’s typically associated with traditional advertising (billboards, radio and TV scripts, magazine ads, and so on), copywriting is just as relevant in the digital sphere. Copy is created to sell. Consider your copy a sales pitch. Through copywriting, you emotionally engage with customers and encourage them to purchase your product or service in that moment.

Copywriting is typically short-form and straightforward. Quality copywriting will give your brand a voice and tell your customers what you are all about. It will have a strong call-to-action.

Examples of copywriting include:

  • Display ads
  • Social media posts
  • Video scripts
  • Marketing emails

What is Content Writing?

When you go online, most of the non-promotional content and a large portion of the promotional content that you see is created by content writers. Content is created to inform or entertain rather than strictly to persuade. Through content writing, you establish yourself as a resource for your customer, build a relationship, and encourage them to return to your business again and again.

Good content writing will provide value to your audience while raising awareness of your brand. It should be friendly, easy to understand, and include a subtle call-to-action that carefully guides readers through the purchase funnel.

Content writing is typically long-form, detail-heavy, and incorporates links, keywords, meta descriptions, and other factors key to successful search engine optimization. Content writing trends toward content that is always relevant, also referred to as “evergreen” content.

Examples of content writing include:

  • Blog posts
  • Web pages
  • White papers and case studies
  • Articles

Get Your Brand Out There

A copywriter draws attention to your brand, and a content writer will keep customers’ attention there. To get your brand in front of the people who matter most, contact Aronson Advertising today to learn about out our social media, paid search, and SEO content writing services.

Learn how Aronson can help your business grow!