Calls to Action are the foundation of your website. They are designed to take the user down the sales funnel. Without them, your pages would have little to no conversion which equals less sales. Read below to learn how to properly optimize your CTA’s.
What are Calls to Action?
A call to action, or CTA, is a written directive used in marketing campaigns. It helps encourage website visitors to take the desired action. A call to action can take up different forms:
- Text hyperlink
- Plain text with no link
There are many different CTAs that can be used, some of the more common ones are “Get Today’s Price” and “Click to Call”.
How A Call to Action Works
Most CTAs are used in sales, however, they can be used in many other ways. For example, if your dealership is offering a Trade-In Event, one of the CTAs could be Get Your Instant Trade-in Value. These buttons or links should grab the attention of the user and provoke an emotional feeling in order to make a purchase or action on your site. Make sure each page of your site has a clearly defined and easily identifiable CTA. One useful technique is to create a sense of urgency and fear of missing out for the user.
Benefits of Call to Actions
CTA are the backbone of any business looking to convert prospects into customers and clients. As a business, you can’t force a user to take an action or submit a form with their contact information. All you can do is provide the essential information, present the user with the right tools to make an informed decision, and wait to see if it translates into a potential sale. Having a CTA helps guide users through the sales process and enhances their overall experience by directing them to exactly what you want them to do.
Call to Action Design Tips
Different colors and proper placement of CTAs are essential to providing the best user experience. Use a contrasting color to be sure your top performing CTAs stand out the most. You want something that entices the user and brings their focus exactly where you want it.
Most users read left to right or top to bottom. Proper placement of your CTAs enhances the user experience and needs to have a natural flow. Buttons placed directly below or next to content tend to perform better and have higher conversions. You also want to make sure your CTAs are above the fold meaning the top section of your page. You want your users to be able to take an action without having to scroll down to the bottom of the page.
Overall, CTAs are what drive your consumers to make purchases and complete the sales funnel. Ensuring a personal connection and design through your CTAs will greatly benefit your business. Ready to get started? Our team at Aronson Advertising is here to help you with all of your website needs! Give us a call at 847-297-1700.