Did you open up Google Analytics and notice your bounce rate rising? Are you starting to panic thinking something must be horribly wrong? You are not alone. Rising bounce rates have become synonymous with poor website performance, but that is not always the case. Increasing and decreasing bounce rates can…
Bounce Rate Analysis for Automotive Dealerships
Jeff Durante
Getting Started with Google My Business
Let’s say you’re a local business owner who’s looking to increase your sales numbers for this month. You have a great site with all the correct markup, inventory’s stocked up, and the layout is professional. However, there’s something missing: your customers aren’t quite reaching you with local visits. Maybe you…
David Demma
Which Automotive CMS is Right For Your Dealership?
Dealerships find themselves in a unique situation when it comes to choosing a Content Management System. There are several automotive car dealership-specific CMS platforms, and each one has its own way of hosting the content you want to display to customers. Some sites require code while others do not. Some…
Tony Esposito
5 Reasons Your Business Needs Local SEO
Local SEO helps businesses increase their visibility online so potential customers can find businesses in their area. If you’re looking to dine out at a local restaurant and want to try a new location, then you might search for “restaurants near me” on a search engine. The Search Engine Results…
Hira Tanweer
Why It’s Important to add CTAs on a CLP
Converting website visitors to customers is a primary goal of any business. To move the user down the conversion funnel can take place in many different ways. One of the most common ways is through a Call-to-Action (CTA). A CTA may vary from a banner or button to a link…
Matthias Warren
What Is a Title Tag and Why Is It Important?
If you’ve done any research into SEO best practices, it’s likely you’ve heard experts in the industry make reference to a key HTML element known as the title tag. Title tags play a big role in not only search engine optimization and understanding, but also the click-through-rate of your landing…
Ruben Tello
Local Automotive SEO: There Are No Shortcuts to Success
It’s human nature to take the path of least resistance; those involved in search engine marketing are reminded of this fact daily as we analyze user behavior. Sadly, it’s not just from searchers that we see this in action, but also from the marketers themselves and the work they provide…
Joe Cinquegrani
Importance of Click-To-Call In The Auto Industry
The world is going mobile. Everywhere you look, users want instant gratification through instant results. Click-to-calls (CTCs) are a great way to track calls to your business, whether you’re an automotive dealership, local business, or global corporation. The team at Aronson Advertising uses CTC as a means to show our…
Jess Eugene
HTTP to HTTPs Migrations & Transitional Oversights
For quite some time there have been talks about securing websites to make the web a safer place for users. Going back to 2014, Google announced that they would be using HTTPs as a ranking signal and went even further in 2015 by stating they would prioritize HTTPs pages first…
George Landes