In this day and age, you can do almost anything online. From scheduling a reservation at your favorite restaurant to buying your weekly groceries, all this and more can be done online. With more users accessing the internet, companies need to adjust and improve their online buying experience to satisfy the increasing customer’s demands.
Improve User Experience
With customers performing actions on your website, you should look to have the best user experience possible to navigate with ease. Here are a few simple ways to improve your website’s user experience:
- Have Easy To Use Navigation & Website Structure – A company should treat their online website like their brick-and-mortar location and have all the necessary information and products in the same place. A clothing store wouldn’t mix women’s clothing with men’s and an online store should try to replicate by having similar categories together.
- Optimize For Mobile – With more shopping being done online, mobile internet and shopping use has drastically increased. About $1 in every $4 generated in ecommerce comes from a mobile device. Your website should perform the same on mobile and desktop and should be as fast and responsive as possible.
- Simple and Secure Checkout – Once a customer decides to make a purchase, a website’s checkout should be simple and easy. Use tools that help save user’s information when making a purchase, avoid asking customers repetitive questions/information, and also remove distractions when on a checkout page.
Have Easy To Use Guides, Articles or Customer Support
Customers are acting independently on your website and if they have any questions or issues, there should be tools in place to help them. Companies can work on creating guides and articles on their online buying procedures and have helpful FAQs in case customers have issues or need additional help.
Analyze Web Analytic Data
Every website should have a web analytic data software, such as Google Analytics installed. Having a Web Analytic software connected, companies can analyze the traffic on their website and make adjustments to where they are seeing issues. For example, if a company notices that a certain top-performing webpage has suddenly increased their bounce rate or exit page rate, they will be able to see it and start resolving the issue. This can help create a flawless experience for their customers and leave a lasting impression.
All businesses should have an online presence for customers to be able to find you. With having an online presence, Search Engine Optimization should become a priority. SEO helps bring traffic to your website for users looking for your products and/or services. SEO helps build trust between your website, Google, and customers who find your website at the top of the search results, enticing click on your link 31% of the time.
If you need help with your SEO performance, contact us at Aronson Advertising today and let our experts take a look!