In recent months, there have been numerous articles that reported on the privacy issues that cloud Facebook and their entire family of sister social networks (Instagram, WhatsApp, etc.). With CEO, Mark Zukerberg, being called to Congress and questioned over Facebookās involvement with Cambridge Analytica, a UK-based political data firm that…
How The Newest Facebook Algorithmic Change Affects Your Business
Influencer Marketing: The Pros and Cons
Influencer marketing has been gaining immense popularity on social networks such as YouTube, Instagram, Snapchat, and Twitter. For those who are not familiar with the term, influencer marketing is a form of marketing in which companies seek out individuals (āsocial media influencersā) who have a very large and dedicated social…
Improve Your Ad With Message Extensions
Along with all other types of extensions, message extensions show alongside an advertiserās ad on the search engine results page to generate leads. Along with call extensions, message extensions are a way for potential customers to connect with companies like dealerships directly. The value of Ad extensions is constantly increasing…
Important Google Updates and their Impact on Digital Marketing
Understanding the way search engines work is essential to any successful digital marketing campaign. Google holds the vast majority of the market share, making it the primary search engine. The primary goal of Google is to provide relevant results for its usersā queries to quickly satisfy intent. In order to…
Local Automotive SEO: There Are No Shortcuts to Success
Itās human nature to take the path of least resistance; those involved in search engine marketing are reminded of this fact daily as we analyze user behavior. Sadly, itās not just from searchers that we see this in action, but also from the marketers themselves and the work they provide…
The Rise of Video on Social Media and its Impact on your Marketing Strategy
Social media users have been gobbling up content about as long as social media has existed, ranging from family photos to the latest memes. Recently, thereās a new medium for Internet socialites to indulge in: produced video content. Video has been relevant on social media for years, but it is…
Why Duplicate Content is Bad for Your Brand, and How You Can Overcome It
When you were in high school or even college, did your professors warn you against plagiarizing your papers and essays, and instead encourage you to be creative with your words, thoughts, and ideas? Plagiarism is a serious offense on campuses, even resulting in serious punishment or getting kicked out if…
Why You Should Be Using YouTube TrueView Campaigns
With YouTube being the second largest search engine and the third most visited website in the world, we spend millions of hours on YouTube daily discovering, learning, laughing, asking “how to”, listening to music, or uploading new videos. According to YouTube statistics… We watch 1 billion hours of YouTube videos…
The Value of Ad Extensions
With the increasing value of Ad extensions, AdWords continues to offer new types of Ad extensions to serve both the user and advertiser efficiently. Advertisers have seen an increase in conversions with promotion and price extensions that show current offers and specials, while others were glad to see the number…