A site’s navigation (nav) is the backbone of your site. A good nav can give users a quick and enriching experience within your site. In contrast, a bad nav can make sure they never come back. Therefore making sure your nav is organized, clear, and easy to use is essential….
How to Build an Effective and User-Friendly Navigation Bar
Noah Hancock
The Cost of Bad SEO
Search engine optimization (SEO) has grown as a major marketing technique for businesses, politicians, and just about every person and industry in between. If your marketing department is looking to shift focus to SEO, know that bad SEO can carry a big price. As I began looking at a new…
Tony Esposito
Why You Should Change Up Content Formatting
In this article, we will go over keeping your writing short and sweet, when and why to use bullet points, and why tables are important. …
Chloe Konicki
How to Expertly Convey Your Brand’s History
Write It Down A brand’s specific story has a tendency to become like stories told around campfires. Passed from one person to another as your organization grows, certain details can get lost or misconstrued. By having a “source” for your brand’s story that you and other employees can refer back…
Austin Heineman
Why Web Developers Should Learn SEO
To become a web developer you need to learn many coding languages because then you will have the tools to be able to solve many problems that occur. However, in my experience, web development is not always code-based. There are many other tools in which developers can use to optimize…
Joel Anglin
Understanding All Of The Different Smart Bidding Strategies
When determining your Google Search Campaign’s goals, it is important to understand the different bidding strategies available to you in the interface. In this blog we will cover multiple bidding strategies from manual to smart bidding and how each one performs differently. What is bidding in Google Ads? Bidding in…
Joey Ryan
Ephemeral Content: What Is It And How Are Marketers Using It?
Ephemeral content. You may not be familiar with the term, but you’ve definitely seen examples of it littered across social media. Ephemeral content refers to media, typically images and videos, that are only viewable for a short period of time (usually 24 hours). You can find ephemeral content on almost…
Nick Dombrowski
5 User Experience Goals To Enhance Your SEO Strategy
Having trouble ranking high on Google’s search results? How much attention are you paying to the user experience of your website? In the early days of Search Engine Optimization (SEO), you could stuff a page with relevant keywords and call it a day as you shot your way up the…
Stephen Fuchs
Google Updates Search Engine Results Layout
As many digital marketers know, Google releases numerous updates to its platforms, software, and search engine results throughout the year. And it appears as though Google has once again adjusted the layout of the search engine results page (SERP), at least for some users. Some of our employees at Aronson…
Kayla Kinney