According to an article posted by Tech Crunch in 2017, âthe time U.S. users are spending in mobile apps is continuing to grow; according to new data released this week by analytics firm Flurry, weâre up to 5 hours per day on our mobile devices.â With a large portion of our day being spent…
Unleashing the Power of the Data Layer in GTM
Brentton Neander
Better Together: Facebook Ads & Social Media Management
A multi-pronged approach towards marketing ultimately yields the best results, and social media marketing is no exception. While social media management is the best-known facet of social media marketing, the use of paid adsâparticularly on social media giant Facebookâis a tactic that too few businesses take advantage of. Letâs take…
Heidi Carpenter
7 Things Marketers Should Know About Gen Z
Much has been said about Generation Y, more commonly known as Millennials, and the way they have changed and are still changing the marketplace. But the emerging Generation Z is poised to enter the workforce and become consumers with an enormous amount of purchasing power. This post-Millennial group is loosely…
Hannah Powers
Do You Need a Copywriter or a Content Writer?
You want to promote your brand and get more sales, so you need to step up your marketing. But should you hire a copywriter or a content writer? Although both copy and content are a form of marketing writing, they are not the same thing and are used for different…
15 Digital Marketing Terms You Should Know
The digital marketing industry is constantly evolving, and in order to keep up with new trends, there are a number of key terms you should know. Many of the following terms are specific to SEO and PPC, and youâll hear nearly every word and more in the digital department at…
Three Signs Mobile Search is Taking the Lead
With each passing day, mobile browsing becomes more and more prominent. As many as 57% of all internet traffic now comes from mobile browsing rather than desktop.1 As users spend more time searching on mobile, search engines and advertisers alike are responding. The digital landscape is changing right before our…
Grow Your Business With The Display Network
When it comes to Google AdWords, the majority of businesses are either on the Search Network or creating Shopping ads. Both channels of advertising can provide sales and leads to help grow business. But, one channel of advertising that businesses shy away from is the Google Display Network. The Display…
Joey Ryan
How to Check Your Facebook Privacy Settings
Facebook CEO, Mark Zuckerburg, was recently under fire while testifying before Congress after a political firm obtained millions of Facebook usersâ private information. With the news of Cambridge Analytica gaining personal information such as usersâ identities network of friends, and pages that theyâve âlikedâ (âlikingâ a page means showing interest…
AdWords Scripts: Stop Spend Script with Email Notifications
On October 4th, 2017, Google announced the daily spend of advertisers on AdWords can exceed twice their daily budget automatically. However, Google promises not to spend over 30.4 times the daily budget during a month. Technically, this update should not be an issue if you have an unlimited budget or…
