When determining your online advertising budget for Google Ads, you will be putting all your money into keywords. The cost of a keyword is determined by your industry, competition, location and quality score. Many of these factors are predetermined by utilizing the resource called the Keyword Planner. This article breaks…
Applying the Keyword Planner to Determine Your Google Ads Budget
Joey Ryan
The Importance of a Paid Search Branding Campaign
No one enjoys paying for something they could theoretically get for free. Since ‘the beginning’, Paid Search Branding Campaigns have gotten the evil eye from many businesses. All too often, business owners say:“It’s a waste of money”“Costs too much”“Should come up with the first result via Organic listing” In all…
Charlie Bardwell
Location Extension Clicks Effect on KPIs
Most dealerships measure their advertising campaign’s success by the number of calls and form submissions received and they miss a very important action that’s not tracked as a conversion, yet it is as valuable as conversions, and that is location extension clicks. What is location extension? Location extension is an…
Dana Athra
Why Should Your Business Use Bing Ads?
According to the recent study, in 2018 Bing ads were responsible for 33.8% market share on desktop computers and over 20% of overall market share. Close to 27% of all those clicks were unique to Bing Network, and the audience could not been reached by any other Search Engine including Google….
Marina Klyavina
Targeting The Hispanic Market in PPC
The Hispanic market represents a largely ignored audience in paid search that advertisers could use to expand their reach. According to data from the 2010 census, the Hispanic market makes up 17% of the U.S. population and is projected to continue to grow at a fast pace in the coming…
Luis Rosales
Why You Should Be Using Device Bid Adjustments
Mobile devices were responsible for 49.7% of webpages viewed as of February 2017 with desktop claiming the remaining majority according to Statista research. In 2018, mobile phones alone accounted for 52.2% of all webpages generated worldwide, also noted by Statista research. This is not to say that desktop traffic is…
Andrew Denning
Our Favorite Features In The New Google Ads Interface
Over the past year, Google has been releasing many new Google Ads features to help improve performance in your paid search campaigns as well as making the most of your paid search budget. Today, I will be talking about our some of our team’s favorite new features and how beneficial…
Quality Score: What Is It, Why Does It Matter & How To Improve It
Just like any modern vehicle has its onboard self-diagnostic capability that signals to a driver or a technician what sub-system requires attention, Google Ads has its tool called Quality Score to indicate to an advertiser what components of his advertising efforts could be enhanced. What is Quality Score Quality Score…
Why Impression Share Plays A Large Role In The Success Of A PPC Campaign
When it comes to any marketing campaign, the impression count is where most people start when determining its success. “How many people did this postcard go out to?” “How many eyes saw my commercial?” While impressions are an important metric for any PPC campaign in determining what our audience is…
