One of the most important things that you can do as someone specializing in marketing is to know and understand your client’s target audience, by doing so you can better provide a product that fits the mold of the consumer, thus greatly increasing profit margins for your clients business. Doing a…
The Importance of Performing Conversion Audits
Camille Stone
How to Measure Google Ads Campaign Performance
How do you measure the success of a Google Ads campaign? Do you look at all metrics with the same importance? In this blog, we take a look at Key Performance Indicators (KPIs) and their importance in driving desired results. There are many types and ways to categorize the Google…
Petya Hristova
Leveraging Customer Personas in Your Content
Are you looking for a way to boost your content? Whether youâre looking to enhance search engine results or simply want to elevate your content, developing a customer persona strategy for your brand or clients is a sure-fire way to engage your audience and get the results youâre looking for….
Kayla Kinney
How Journalistic Practices Are Used in Advertising
A little over a year ago, I graduated with my bachelorâs degree in journalism, and shortly after I landed a job in advertising. I wondered, how the heck am I going to utilize my journalism degree in the advertising industry? My understanding at the time was that journalism and advertising…
Jen Moulton
Why You Need Web Analytics
What is web analytics? Web analytics is the collection, reporting, and analysis of website data. It provides you the ability to generate and review actual reports on how your site visitors behave once they are on your website. Providing data such as age, gender, location and much more. As well…
Bo Suksengdow
Life Events Targeting in Google Adwords
Getting in front of the right people is one of the biggest challenges when creating and maintaining a Google Adwords campaign. Throw too wide of a net, and youâll likely get some low-quality traffic. If your aim is too narrow, youâll be missing out on potential buyers. You need a…
Charlie Bardwell
Beginner’s Guide to Creating Social Media Graphics
As social media continues to grow in popularity, users see more content than ever before. However, due to an increase in mindless scrolling, there is a decrease in the amount of information they retain. Therefore, it can be challenging for businesses to grab a userâs attention. Custom social media graphics…
Stavroula Therios
Local Business Schema for Automotive Dealerships
Using schema is like serving up all your most important core information about your dealership on a silver platter to the search engine. It clearly defines and communicates elements that would have needed to be interpreted in the past, and makes it simple for the search engine to identify and…
Jeff Durante
Why Dealerships Should Consider YouTube Advertising Now More Than Ever
With people spending more time browsing video content indoors during the COVID-19 pandemic, advertisers have a better chance now more than ever of reaching potential customers and influencing their next auto purchase decision. Why YouTube Advertising? But first, why should dealerships consider YouTube advertising? 1. According to Google, 75% of…
Dana Athra