Wouldn’t it be great to see what users are doing on your website right now? Real time reports in Google Analytics provide instant visibility to your visitors, such as how they arrived, where they came from, and if they’re converting. It is a report in Google Analytics that can help…
A Users Guide To Real Time Reports
Joey Ryan
You Are What You Eat: Managing What You Read to Improve The Way You Write
You may have heard the old saying “you are what you eat.” What we consume, we use to produce. The same is true when it comes to creating content. The material we read shapes the way we write. But I can’t take credit for this idea. Early in my college…
Nathan DeTemple
Why Your Average Cost-Per-Click Is So High & How To Fix It
Cost-per-click (CPC) is a campaign effectiveness metric that can be defined as total spend divided by total clicks. Basically, it indicates how much you pay when someone clicks on your ad. It is essential for marketers to keep this cost low for the overall profit of their business. The world…
Monique Thompson
How Instagram’s Product Tagging Can Increase Business
Instagram recently announced the expansion of its in-app shopping to IGTV and Reels. Previously, the in-app shop and its product tagging feature were only available on grid posts and Stories. Now, businesses can tag products showcased in videos to their shop, allowing viewers to purchase the item directly on Instagram….
Stavroula Therios
Improve Your Online Buying Experience
In this day and age, you can do almost anything online. From scheduling a reservation at your favorite restaurant to buying your weekly groceries, all this and more can be done online. With more users accessing the internet, companies need to adjust and improve their online buying experience to satisfy…
Matthias Warren
Why Deep Website Audits are Important
In this day and age, the internet has taken over how consumers shop. Your website is the first critical touchpoint. Visitors will shape their perceptions and judge your brand based on their interactions with your site. And it only takes a matter of minutes. Here are some tips to keep…
Jordan Bania
Managing Digital CX in the Age of Immediacy
The digital channel offers your business tremendous opportunities to reach out, attract, engage with, and even sell to a broader audience than you ever thought possible. Convenient communication methods that you provide to help audiences get in touch with you ― such as chat, text, online forms, email, or click…
Anne Platenik
Tips for your next Facebook Lead Ad Campaign
The age-old adage of Quality over Quantity,” stands true with most leads generated from any type of paid campaign(s). Your business should always try to aim at capturing quality user information if you plan to turn new users into converting customers. If your business is running any type of lead…
Alex Castro
National vs. Local SEO Strategies
Both national and local SEO strategies have their benefits, but one may be better depending on your business goals. How your page ranks on search engines depends on many factors such as content, back-link profile, mobile friendliness, and domain. Your ranking can also change depending on if you’re going after…
Hira Tanweer