Influencer marketing has been gaining immense popularity on social networks such as YouTube, Instagram, Snapchat, and Twitter. For those who are not familiar with the term, influencer marketing is a form of marketing in which companies seek out individuals (“social media influencers”) who have a very large and dedicated social…
Influencer Marketing: The Pros and Cons
Julia Mostardo
Why Duplicate Content is Bad for Your Brand, and How You Can Overcome It
When you were in high school or even college, did your professors warn you against plagiarizing your papers and essays, and instead encourage you to be creative with your words, thoughts, and ideas? Plagiarism is a serious offense on campuses, even resulting in serious punishment or getting kicked out if…
Kayla Kinney
Do You Need a Copywriter or a Content Writer?
You want to promote your brand and get more sales, so you need to step up your marketing. But should you hire a copywriter or a content writer? Although both copy and content are a form of marketing writing, they are not the same thing and are used for different…
Hannah Powers
How to Create an Editorial Style Guide for Your Content Team
When producing large volumes of content, uniform parameters for formatting and punctuation are essential. Consistency throughout your department means that your team will be more productive and the work you produce can be created flawlessly. A tried-and-true way to achieve this is by creating an editorial style guide for your…
Developing a Digital Content Strategy for a New Client in the Automotive Industry
Are you looking for an easy way to develop a digital content strategy for a new client? Follow this step-by-step guide or strategy to learn how to effectively create a digital content strategy for a new client. The steps discussed here are focused on automotive dealerships as clients; however, you…
How to Optimize a Luxury Site
Selling luxury goods and services is different than selling economic goods and services. There are several reasons for this. The customer being targeted is much different, as is their motivation for buying, how much they’re willing to pay, and what they expect to get out of a product or service….
Which Types of Content Generate Backlinks?
Crafting custom content that drives leads to your business is what content strategies are built upon. However, the path to lead generation isn’t a straight line. To get users to come to your site organically, you need to rank within a search engine results page. A strong backlink profile is…
Matthew Dewoskin
3 Reasons for Avoiding Negative Language in Content Marketing
When it comes to building a trusting relationship, a good first impression is one of the most important aspects that you can establish. This is especially true when it comes to content marketing, specifically in the automotive space. How you depict your brand upon first user interaction will give them…
How Psychology Can Help You Produce Better Content
When you make any large purchase, like a car, you probably like to think that you are making a rational, well thought out decision. But the truth is purchase decisions are almost always irrational, and highly emotionally motivated. A neuroscientist named Antonio Damasio discovered back in the 1990s that patients…
