When producing large volumes of content, uniform parameters for formatting and punctuation are essential. Consistency throughout your department means that your team will be more productive and the work you produce can be created flawlessly. A tried-and-true way to achieve this is by creating an editorial style guide for your…
How to Create an Editorial Style Guide for Your Content Team
Kayla Kinney
Developing a Digital Content Strategy for a New Client in the Automotive Industry
Are you looking for an easy way to develop a digital content strategy for a new client? Follow this step-by-step guide or strategy to learn how to effectively create a digital content strategy for a new client. The steps discussed here are focused on automotive dealerships as clients; however, you…
Gianna Petan
How to Optimize a Luxury Site
Selling luxury goods and services is different than selling economic goods and services. There are several reasons for this. The customer being targeted is much different, as is their motivation for buying, how much they’re willing to pay, and what they expect to get out of a product or service….
Which Types of Content Generate Backlinks?
Crafting custom content that drives leads to your business is what content strategies are built upon. However, the path to lead generation isn’t a straight line. To get users to come to your site organically, you need to rank within a search engine results page. A strong backlink profile is…
Matthew Dewoskin
3 Reasons for Avoiding Negative Language in Content Marketing
When it comes to building a trusting relationship, a good first impression is one of the most important aspects that you can establish. This is especially true when it comes to content marketing, specifically in the automotive space. How you depict your brand upon first user interaction will give them…
How Psychology Can Help You Produce Better Content
When you make any large purchase, like a car, you probably like to think that you are making a rational, well thought out decision. But the truth is purchase decisions are almost always irrational, and highly emotionally motivated. A neuroscientist named Antonio Damasio discovered back in the 1990s that patients…
Does “Above The Fold” Really Matter?
To put it simply: Yes. But content creation is more complicated than that. Depending on where you look, you’ll find varying opinions on the extent to which the fold matters. Some cite statistics; others cite studies; but the overall consensus is clear: there is validity to the practice of investing…
Automotive Website Compliance – 8 Tips for Creating Brand Compliant Landing Pages for Digital Marketing
When running a digital marketing campaign, it’s important to understand not only how to correctly market your material online, but also how to stay compliant with the manufacturer’s advertising guidelines while doing so. Compliance is especially important when a car dealership receives co-op funds from the manufacturer to spend on…
Jeff Durante
Writing for the Automotive Customer
Engaging web content is one of the many important elements of digital marketing. It’s a tool that is utilized to help our clients grow their business and succeed in terms of leads. But, depending on the industry, the approach a writer takes when creating a piece of content should be…
