To put it simply: Yes. But content creation is more complicated than that. Depending on where you look, you’ll find varying opinions on the extent to which the fold matters. Some cite statistics; others cite studies; but the overall consensus is clear: there is validity to the practice of investing…
Does “Above The Fold” Really Matter?
Vicky Szczypkowski
Automotive Website Compliance – 8 Tips for Creating Brand Compliant Landing Pages for Digital Marketing
When running a digital marketing campaign, it’s important to understand not only how to correctly market your material online, but also how to stay compliant with the manufacturer’s advertising guidelines while doing so. Compliance is especially important when a car dealership receives co-op funds from the manufacturer to spend on…
Jeff Durante
Writing for the Automotive Customer
Engaging web content is one of the many important elements of digital marketing. It’s a tool that is utilized to help our clients grow their business and succeed in terms of leads. But, depending on the industry, the approach a writer takes when creating a piece of content should be…
Kayla Kinney
How to Write the Perfect Blog Post for Your Company
So your boss has tasked you with producing the next post for your company’s blog. Whether you already have a topic in mind or are scraping a post together at the last minute, there are three key aspects that you will need to consider to succeed. The following tips could…
Matthew Dewoskin