Every month, our team at Aronson Advertising recognizes especially hard-working employees, putting an emphasis on the effort theyāve put forth during this time. For July 2019, weāre happy to award Jessica Eugene, Jon Balenski, and Katy Van Buren with the title of employee of the month! In a nod to…
July 2019 Employees of the Month
Dan Ruzich
Applying the Keyword Planner to Determine Your Google Ads Budget
When determining your online advertising budget for Google Ads, you will be putting all your money into keywords. The cost of a keyword is determined by your industry, competition, location and quality score. Many of these factors are predetermined by utilizing the resource called the Keyword Planner. This article breaks…
Joey Ryan
Tips for Sharing Unique Content on Social Media
According to Brandwatch, there are over 60 million active business pages on Facebook. We know it can be tough to create social media posts that make your dealership stand out amongst the crowd. Luckily, the social media team at Aronson Advertising is here to help! Our experts highlighted the top…
Nick Dombrowski
The Ongoing Shift to Mobile Browsing
Stop me if you heard this before – people are increasingly searching and surfing the web on their mobile devices. Recently, we included the importance of mobile-friendliness in our Top 3 Automotive Dealership Marketing Trends in 2019 blog post, citing a Google study that found 58 percent of auto shoppers…
Austin Heineman
The Risks of Website Migrations & How to Avoid Them
Do you own a website or rely on your online presence for business purposes? If so, at some point you may be considering switching your website over to a new provider. Maybe the platform youāre using is outdated, support isnāt fast enough, or there arenāt as many cool features offered…
Writing Towards User Intent
As the structure of the modern Internet was beginning to materialize, search engine designers discovered that ranking website relevancy by using natural language search processes had a substantial impact on website traffic. Consequently, the field of SEO was born, with companies realizing the value of promoting their websiteās presence amongst…
The Importance of a Paid Search Branding Campaign
No one enjoys paying for something they could theoretically get for free. Since āthe beginningā, Paid Search Branding Campaigns have gotten the evil eye from many businesses. All too often, business owners say:“Itās a waste of money”“Costs too much”“Should come up with the first result via Organic listing” In all…
Charlie Bardwell
June 2019 Employees of the Month
Aronson Advertising acknowledges a few of our hard-working employees every month, and June 2019 is no different. The three winners of our coveted up-front parking spaces are John DeBerge, Geraldine Plaza, and Bobby Leahy. Each of these members has worked hard for this honor, so letās take time to see…
Savannah Saunders
The Importance of Video Marketing on Social Media
As social media becomes more prominent in the digital marketing mix, organizations need to find more efficient ways of standing out to their audience. Digital marketing has reached an era where social feeds are being over-filled with similar content. How do you stand out from the clutter? The answer lies…
Bobby Leahy