As an automotive marketer, understanding your audience and their intent is crucial to getting your product or message out to your customers. Each consumer is different, and even though they may be searching for the same overall product or service they may not be at the same stage or going…
Identifying User Intent For Automotive Marketing
Tanner Landes
7 Quick Points About Purchase Intent & Paid Search (PPC)
Capturing users at different stages in the purchase funnel requires varying strategies to be effective at each consumer touch point. To drive quality leads and sales, an advertiser needs to have a firm grasp of the best strategies to use at each stage. The following seven points will describe what…
3 Reasons for Avoiding Negative Language in Content Marketing
When it comes to building a trusting relationship, a good first impression is one of the most important aspects that you can establish. This is especially true when it comes to content marketing, specifically in the automotive space. How you depict your brand upon first user interaction will give them…
Kayla Kinney
2018 Chicago Auto Show Recap
The Chicago Auto Show is the nationâs largest auto show, featuring over 1,000 vehicles, and covering over a million square feet of space. A group of us from Aronson Advertising were invited to attend the Media Preview in order to take a closer look at the vehicles we help our…
February 2018 Employee of the Month
At Aronson Advertising, we appreciate everything our employees do. Thatâs why we like to take a moment every month to recognize one of our team members whose hard work and dedication goes well beyond whatâs required of them. Februaryâs âEmployee of the Monthâ award goes to PPC Specialist Ivan Shimanchik….
Vicky Szczypkowski
5 Ways to Customize a Jeep Wrangler on a Budget
Part of the fun of owning a Wrangler isnât just cruising with the top and doors off, itâs customizing your vehicle to turn heads. Oftentimes people joke that Jeep stands for âJust Empty Every Pocketâ. While that certainly can be true, there are many less expensive ways to upfit your…
How Psychology Can Help You Produce Better Content
When you make any large purchase, like a car, you probably like to think that you are making a rational, well thought out decision. But the truth is purchase decisions are almost always irrational, and highly emotionally motivated. A neuroscientist named Antonio Damasio discovered back in the 1990s that patients…
Does “Above The Fold” Really Matter?
To put it simply: Yes. But content creation is more complicated than that. Depending on where you look, youâll find varying opinions on the extent to which the fold matters. Some cite statistics; others cite studies; but the overall consensus is clear: there is validity to the practice of investing…
Types of Facebook Advertisements
At Aronson Advertising, our team of Social Media Experts work with multiple types of Facebook advertising options to drive leads for our clients while increasing reach and awareness. Utilizing the different types of advertisements Facebook offers, we are able to maximize coverage across the Facebook channel. Below are a few…
