Understanding the way search engines work is essential to any successful digital marketing campaign. Google holds the vast majority of the market share, making it the primary search engine. The primary goal of Google is to provide relevant results for its users’ queries to quickly satisfy intent. In order to…
Important Google Updates and their Impact on Digital Marketing
Gianna Petan
Local Automotive SEO: There Are No Shortcuts to Success
It’s human nature to take the path of least resistance; those involved in search engine marketing are reminded of this fact daily as we analyze user behavior. Sadly, it’s not just from searchers that we see this in action, but also from the marketers themselves and the work they provide…
Joe Cinquegrani
The Rise of Video on Social Media and its Impact on your Marketing Strategy
Social media users have been gobbling up content about as long as social media has existed, ranging from family photos to the latest memes. Recently, there’s a new medium for Internet socialites to indulge in: produced video content. Video has been relevant on social media for years, but it is…
Nick Dombrowski
New Employee Spotlight
Aronson Advertising is growing rapidly with each passing day, and we’ve hired eight new members to our digital department in order to keep up! We’re a tight-knit crew here at Aronson Ads, so we decided to take a moment and learn more about all of our new family members here…
Ross Eugene
Why Duplicate Content is Bad for Your Brand, and How You Can Overcome It
When you were in high school or even college, did your professors warn you against plagiarizing your papers and essays, and instead encourage you to be creative with your words, thoughts, and ideas? Plagiarism is a serious offense on campuses, even resulting in serious punishment or getting kicked out if…
Kayla Kinney
Why You Should Be Using YouTube TrueView Campaigns
With YouTube being the second largest search engine and the third most visited website in the world, we spend millions of hours on YouTube daily discovering, learning, laughing, asking “how to”, listening to music, or uploading new videos. According to YouTube statistics… We watch 1 billion hours of YouTube videos…
Marina Klyavina
July 2018 Employees of the Month
Each month, Aronson selects three employees – one from the digital department, one from the production department, and one of our hardworking account coordinators – who have shown exemplary work by honoring them with the distinguished Employee of the Month title, along with the coveted front row parking spot! For…
The Value of Ad Extensions
With the increasing value of Ad extensions, AdWords continues to offer new types of Ad extensions to serve both the user and advertiser efficiently. Advertisers have seen an increase in conversions with promotion and price extensions that show current offers and specials, while others were glad to see the number…
Dana Athra
Unleashing the Power of the Data Layer in GTM
According to an article posted by Tech Crunch in 2017, ”the time U.S. users are spending in mobile apps is continuing to grow; according to new data released this week by analytics firm Flurry, we’re up to 5 hours per day on our mobile devices.” With a large portion of our day being spent…
