Optimizing for Mobile

When I recently visited my brother, a Peace Corps volunteer, at his current home in a small rural village high in the Andes Mountains, I noticed something interesting. Even in a town without consistent access to electricity, everyone had smart phones. It just goes to show that it doesn’t matter where you go; if you […]

The ABCs of PPC at Aronson Advertising

The quote, “SEO is a marathon, not a sprint,” has been heard at Aronson Advertising in Schaumburg, IL. Since the creation of the digital advertising department three years ago, but Paid Search is one aspect of the department where it is possible to see quick gains in digital marketing. While most marketing professionals understand that […]