Why Deep Website Audits are Important

Websites at Aronson Advertising | Chicago, IL

In this day and age, the internet has taken over how consumers shop. Your website is the first critical touchpoint. Visitors will shape their perceptions and judge your brand based on their interactions with your site. And it only takes a matter of minutes. Here are some tips to keep your website in tip-top shape. 

What is a Deep Website Audit?

A deep website audit is when you analyze every page on your website. You click on every button and link to ensure there are no errors. There are many updates that occur on a monthly basis for your website. Pages are added, content is created, and links are redirected. Performing monthly or quarterly site audits is a great way to identify any website errors and see the overall flow of your website from a user perspective. 

What do you look for in a Deep Website Audit?

Some of the main components to look at in a deep site audit are testing your call-to-actions, identifying the flow of your website, and checking for any page errors. Imagine clicking on a button and either nothing happens or the button brings you to an error message. This creates a bad user experience and will affect your overall website traffic, hurting your business overall. 

Making sure your website pages are in order is very important to consumers. No one wants to click on a button that says learn more about a Nissan Rogue and be shown a Nissan Altima page. Consumers want to be able to get to the information they are looking for quickly without having to click back and forth between pages. A deep website audit allows you to understand how the user is getting to the information they want and the order of the pages they go through to get to it. 

Page errors are one of the worst things that can happen to a user on your website. Most will just click out and not return to your site or the page they were on. One of the ways to identify page errors is to use a SEO tool called Screaming Frog. You will be able to see any error codes throughout your website audit and fix if needed. 

Overall, site audits are incredibly important and can make or break your user’s experience. Performing quarterly audits can help ensure that your users are staying on your site, but are ultimately converting. Ready to get started? Our team at Aronson Advertising is here to help you with all of your website needs! Give us a call at (847) 297-1700.

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