As the grip of the electric vehicle (EV) era begins to tighten over the automotive world, evidence of drastic change within the industry is becoming apparent, with Moody’s Investor Service estimating that electric vehicles will make up 20% of global light-vehicle sales by 2030. Conversely, SUVs, crossover, and trucks are…
How are American Automotive Brands Coping with the Future of Electric Vehicles?
Dan Ruzich
The Crossover Takeover
Recently, Ford announced they will be significantly decreasing the amount of sedans they will produce. They have fully stopped national advertisements for their sedans, marking the end of a prolific era. Many were shocked to hear that Ford would be phasing out their storied line of sedans. After all, this…
Identifying User Intent For Automotive Marketing
As an automotive marketer, understanding your audience and their intent is crucial to getting your product or message out to your customers. Each consumer is different, and even though they may be searching for the same overall product or service they may not be at the same stage or going…
5 Ways to Customize a Jeep Wrangler on a Budget
Part of the fun of owning a Wrangler isn’t just cruising with the top and doors off, it’s customizing your vehicle to turn heads. Oftentimes people joke that Jeep stands for “Just Empty Every Pocket”. While that certainly can be true, there are many less expensive ways to upfit your…
Gianna Petan
What Car Specs And Features Are Consumers Searching For?
When searching for a new car, different people have specific needs. However, by comparing search volume for keywords, it’s easier to determine which metrics matter more for specific audiences. While your own research should be tailored specifically to each client, having a better idea what car buyers are searching for…
National Name Your Car Day
Today is National Name Your Car Day, and the team here at Aronson Advertising is thrilled to participate. To celebrate, we asked the Digital Department what they like to call their vehicles and we simply had to share the results. Continue reading to see what your favorite digital marketing team…
If We Could Drive Anything
Even though cars are becoming increasingly more advanced for the better, sometimes I wish I had a flying magic carpet. Better yet, a teleportation machine would take less time, and as a bonus: no traffic. I got curious about what other team members would choose to drive, so I asked…
Buying or Leasing: What Does The Team at Aronson Ads Prefer?
When it comes to choosing a new car, truck or SUV, the team at Aronson Advertising Inc. is fairly divided. Our parking lot features several of the latest luxury and performance models, but there are also more than a few real clunkers (yours truly is included in this group). However,…
Corvette Carbon 65: Celebrating 65 Years Strong
There are few cars more iconic than the Chevy Corvette, and for its upcoming 65th anniversary, Chevy has something very special planned. Sure to stun everyday drivers and performance enthusiasts alike is the Corvette Carbon 65, the forthcoming special edition of a Chevy classic. What’s particularly special about this model…
