Meet The Landes Brothers

Aronson Advertising Inc. has landed in the unusual situation of employing two brothers, though we count ourselves lucky to have them both. We’ve previously profiled George Landes, one of our two digital team managers, but you may not know that his younger brother, Tanner Landes, is also employed as an SEO Strategist under Amanda Gordon, our second digital team manager. We’ve taken a few moments to ask them about what sharing an office with a sibling is like.

How would you describe working with your brother?

Tanner: “There’s a lot of pressure on my part. I have to do a better job because we’re brothers, and have to set higher expectations for myself.”

George: “We’ve learned to make it fun. We don’t talk about work outside of work. Our dad taught us to keep that balance, and it helps us maintain a positive relationship in both areas of our life.”

What made you both want to work in this field?

Tanner: “I didn’t go to school for marketing. I studied criminal justice and psychology, but wasn’t sure what I wanted to do after I graduated. I asked George about his work, and he gave me some reading material to look at. I got interested and decided to pursue it, and it turned out to be a really good decision.”

George: “Social marketing was up and coming then, and I started taking screenshots of when I noticed people ranking. I felt at the time that digital marketing was the best opportunity for me to use my creativity and ability to strategize.

What’s changed for you between before Tanner started working at Aronson Advertising Inc. and now?

George: “I have to make sure he sees that I am able to maintain professionalism in my work. You want your brother to see the best of you, because if I can do it, he can do it too. It gives you a heightened awareness of yourself.”

Tanner: “Our relationship has gotten better since we started working together.”

What do you like most about your job?

George: “I get to see my brother every day.”

Tanner: “I like hearing George retell our dad’s old jokes to the office like they’re new.”

Are you interested in joining the Aronson team yourself, or in seeing where the business savvy of our team members can take your company? Send us a message with our online contact form and we’ll be in touch.

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