Category: SEM

With the technology of artificial intelligence (AI) advancing, Google Ads is guaranteed to see many changes. The latest change is

To a business owner, the local footprint is crucial when gathering sales. Keeping their proverbial “backyard” can’t be understated, with

When setting up a new Microsoft Advertising (formerly known as Bing) campaign, there are so many things you need to

Over the years, the world has gone through various advancements and improvements, especially in the technology industry. There have been

As anyone can tell you, building a successful Google Ads campaign takes many pieces to accomplish. Location, ad copy, budget

Google optimization score is a convenient tool in Google Ads where it can run zero percent to 100 percent, with

Cost-per-click (CPC) is a campaign effectiveness metric that can be defined as total spend divided by total clicks. Basically, it

How do you measure the success of a Google Ads campaign? Do you look at all metrics with the same

Getting in front of the right people is one of the biggest challenges when creating and maintaining a Google Adwords