Getting a product or brand in front of an audience is key for any business, and the message relayed is just as important. Whether itâs an ad fit for TV, print, or digital, if it doesnât stand out, then it may as well not run at all. For paid search…
The Anatomy Of A Perfect Google Ad
Charlie Bardwell
The How, What, & Why of Google’s Skillshop
If youâre a marketing professional who regularly updates your Google Ads and Analytics certifications, you may have noticed Academy for Ads has changed. In fact, itâs undergone a complete rebranding and update. Now known as Skillshop, this suite of e-learning courses developed by the best and brightest at Google help…
Kayla Kinney
Two Simple Tricks to Improve UX on Your Website
Content is king. This is one of the first rules ingrained into anyone working in SEO. Whether youâre the business proprietor or the marketing agency helping to drive organic traffic for a business, you have likely worked very hard to create the best content possible for your siteâs pages to…
Ricardo Ascencio
Instagram Stories: What Are They & Why Are They a Successful Marketing Tool?
After launching just nine years ago, Instagram has clawed its way towards the top of the social media landscape, capturing one billion monthly active users according to Sprout Social. That makes Instagram the third most popular social media network, behind only Facebook and YouTube. A picture-based platform allowing users to…
Nick Dombrowski
Importance of Web Crawling Software for Webmasters
There are many tools in a Webmasterâs tool belt, but web crawling software may be one of the most useful among the bunch. When this software is used properly, it can increase a websiteâs effectiveness and save a Webmaster lots of time. Web crawling software automates the process of going through…
Rob Tracy
The Importance of Viewing Your Site as a User Would
As webmasters, we obviously become very familiar with the layout and design of our clientsâ sites. We can easily spend upwards of a hundred hours on a clientâs site while we are working on them. During this time, we inherently learn what to look for and how to navigate the…
Noah Hancock
How Connecting with Your Audience Can Increase Social Media Engagement
Scrolling through social media for hours on end has become a normal part of our everyday lives. A simple click of a button gives users the ability to connect with friends, follow their favorite brands, and stay updated on current events. With an influx of available information, it is easy…
Stavroula Therios
Local Automotive SEO: The Beyond-the-Basics Guide to Success
It sure did take a while, but we have finally come to a point where businesses are no longer questioning the importance and value of investing in local search engine optimization (SEO). This is especially true for auto dealerships operating in an extremely competitive market, where an increased prominence on…
Muhammad Qasim Hassan
What Is Accelerated Delivery & How Will Removing It Affect Marketers?
When running a Google AdWords campaign, the marketer can choose how ads are going to be delivered: standard or accelerated. These settings regulate how fast your clientâs budget will be spent and how frequently ads will show. On October 7th, Google started the process of switching all campaigns to standard…
Hanna Avdukic