When you make any large purchase, like a car, you probably like to think that you are making a rational, well thought out decision. But the truth is purchase decisions are almost always irrational, and highly emotionally motivated. A neuroscientist named Antonio Damasio discovered back in the 1990s that patients…
How Psychology Can Help You Produce Better Content
Does “Above The Fold” Really Matter?
To put it simply: Yes. But content creation is more complicated than that. Depending on where you look, you’ll find varying opinions on the extent to which the fold matters. Some cite statistics; others cite studies; but the overall consensus is clear: there is validity to the practice of investing…
Types of Facebook Advertisements
At Aronson Advertising, our team of Social Media Experts work with multiple types of Facebook advertising options to drive leads for our clients while increasing reach and awareness. Utilizing the different types of advertisements Facebook offers, we are able to maximize coverage across the Facebook channel. Below are a few…
Store Visits: From Online Clicks to Foot Traffic to Your Business
According to Google, 50% of mobile users and 34% of tablet and desktop users are most likely to visit a store after conducting a local search online. Now imagine that you are an auto dealership or a restaurant or an advertising agency managing SEM campaigns for them. How can you…
January 2018 Employees of the Month
Every month at Aronson Advertising, we like to shine the light on three of our team members who have gone above and beyond for our company, and celebrate them with an “Employee of the Month” award. This month, we’ve given the honor to Charlie Bardwell, Desiree Blosser, and Thomas Burkholder,…
Automotive Website Compliance – 8 Tips for Creating Brand Compliant Landing Pages for Digital Marketing
When running a digital marketing campaign, it’s important to understand not only how to correctly market your material online, but also how to stay compliant with the manufacturer’s advertising guidelines while doing so. Compliance is especially important when a car dealership receives co-op funds from the manufacturer to spend on…
5 Local Automotive SEO Myths Debunked
There are a lot of false expectations out there regarding local automotive SEO. One of the most important aspects of any business relationship is to set realistic expectations regarding the performance of your local SEO campaign. Q, our automotive SEO expert, sets the record straight by debunking 5 of the…
Writing for the Automotive Customer
Engaging web content is one of the many important elements of digital marketing. It’s a tool that is utilized to help our clients grow their business and succeed in terms of leads. But, depending on the industry, the approach a writer takes when creating a piece of content should be…