From customer service to financial incentives, auto consumers expect the very best. Today, consumers’ interactions with car dealerships are no longer solely limited to in-store visits, either. Users are buying and researching cars online more than ever, and are looking for an experience that matches or even exceeds the in-person…
How User Experience Can Increase Leads For Your Dealership
Ray Mestad
July 2019 Employees of the Month
Every month, our team at Aronson Advertising recognizes especially hard-working employees, putting an emphasis on the effort they’ve put forth during this time. For July 2019, we’re happy to award Jessica Eugene, Jon Balenski, and Katy Van Buren with the title of employee of the month! In a nod to…
Dan Ruzich
Applying the Keyword Planner to Determine Your Google Ads Budget
When determining your online advertising budget for Google Ads, you will be putting all your money into keywords. The cost of a keyword is determined by your industry, competition, location and quality score. Many of these factors are predetermined by utilizing the resource called the Keyword Planner. This article breaks…
Joey Ryan
Tips for Sharing Unique Content on Social Media
According to Brandwatch, there are over 60 million active business pages on Facebook. We know it can be tough to create social media posts that make your dealership stand out amongst the crowd. Luckily, the social media team at Aronson Advertising is here to help! Our experts highlighted the top…
Nick Dombrowski
The Ongoing Shift to Mobile Browsing
Stop me if you heard this before – people are increasingly searching and surfing the web on their mobile devices. Recently, we included the importance of mobile-friendliness in our Top 3 Automotive Dealership Marketing Trends in 2019 blog post, citing a Google study that found 58 percent of auto shoppers…
Austin Heineman