Social media is one of the most valuable tools a dealership has for staying connected with shoppers, building trust, and keeping its brand top of mind. Consistently coming up with fresh content can be a challenge, especially when the goal is to create posts that do more than simply promote vehicles.

Social media gives dealerships the opportunity to showcase their inventory while also building meaningful connections with their audience. Introducing your team, highlighting customer experiences, sharing helpful information, and showing your dealership’s personality can make your social media presence feel more authentic and engaging.

At Aronson Advertising, we know the strongest dealership social media strategies balance promotional content with posts that encourage engagement and build relationships. Here are ten types of social media posts your dealership should be making.

1. New Vehicle Inventory

Of course, you want to showcase your new inventory. It is one of the main reasons customers follow your dealership in the first place. Rather than simply posting a vehicle photo with a “Now Available” message, give shoppers a reason to learn more.

Highlight the features that matter most to your customers. Does it have a third row, advanced technology, impressive towing capability, or plenty of cargo space? Tell them what makes the vehicle stand out and why it could be the right fit for their needs. A little more detail can turn a basic inventory post into content that catches attention and encourages shoppers to take the next step.

Post idea:

“Looking for a family SUV? The new [Model] has the space, technology, and features you need for wherever the road takes you.”

2. Pre-Owned Inventory

Your pre-owned inventory deserves just as much attention. Highlight recent trade-ins, low-mileage vehicles, certified pre-owned options, and unique finds that may not stay on your lot for long.

Video can also take your pre-owned inventory posts to the next level. A quick walkaround can give shoppers a better look at the vehicle, highlight key features, and show off details that a single photo simply cannot capture.

Post idea:

“Just arrived! Take a look at this [Year/ Make/ Model]. Think this could be your next ride? Come check it out before someone else does!”

3. Vehicle Feature or Model Spotlight

Not every post has to feature a vehicle that is currently sitting on your lot. Use your social media to highlight popular models and share what makes them stand out. Maybe it is the towing capacity, advanced technology, or generous cargo space. Choose one standout feature and make it the focus of the post.

This type of content can also be valuable for shoppers who are still researching their options and trying to determine which vehicle best fits their needs. Providing helpful information can position your dealership as a trusted resource throughout the vehicle-buying process.

Post idea:

“What makes the [Model] a customer favorite? Here are three features you need to know about.”

4. Customer Delivery Photos

Who doesn’t love a new car day? Customer delivery photos are some of the easiest and most genuine content a dealership can share. With the customer’s permission, celebrate their new vehicle and give your audience a glimpse of the people who choose your dealership.

These posts help put real faces and stories behind your dealership while showing potential customers the experience they can expect. Customers often enjoy sharing these moments, too, making delivery photos a simple way to create authentic content and celebrate your community.

Post idea:

“Another new ride is headed home! Congratulations to the Smith family on their new [Model]. Thank you for choosing [Dealership Name]!”

5. Service & Maintenance Tips

Your relationship with a customer does not end when they leave the dealership. Keep your service department top of mind by sharing helpful reminders and simple vehicle care tips. Cover topics such as oil changes, tires, brakes, seasonal maintenance, warning signs, and other routine services that can help customers take better care of their vehicles.

Service content does not always need to be a sales pitch. Sometimes, a helpful reminder or quick tip is all it takes to provide value and keep your dealership connected with customers long after the sale.

Post idea:

“When was the last time you checked your oil? A little routine maintenance now can help keep your vehicle running smoothly down the road.”

6. Specials & Promotions

Yes, you should absolutely talk about your specials. Customers want to know about current offers, financing options, lease programs, service specials, and dealership events. Promotions are an important part of your social media strategy, but they should not be the only type of content you share.

Keep promotional posts simple, clear, and easy to understand. Make sure customers know where to go for more information, whether that is your website, sales team, or service department. The goal is to make it easy for shoppers to learn more and take the next step.

Post idea:

“Thinking about upgrading your ride? Take a look at this month’s offers and see what kind of deal you can find.”

7. Employee Spotlights

Your dealership is made up of people, so give customers a chance to get to know the team behind the business. Introduce your sales team, service advisors, technicians, managers, and everyone else who helps keep the dealership running.

Share how long they have been with the dealership, what they do, their favorite vehicle, or even a fun fact about them. These simple introductions help put familiar faces to your dealership and make it feel more welcoming. When customers recognize the people they will be working with, walking into the dealership can feel a whole lot easier.

Post idea:

“Meet [Employee Name]! They’ve been part of the [Dealership Name] team for [X] years. Next time you’re here, make sure you say hello!”

8. Community Involvement & Dealership Events

Your dealership is part of a community, so show customers how you are involved in it. Share local sponsorships, charity events, school partnerships, community organizations, dealership events, and other ways your team gives back.

Community-focused posts help show customers that your dealership is more than just a place to buy or service a vehicle. They highlight the people behind the business and the relationships your dealership has built within the community.

Post idea:

“We’re proud to support [Organization/Event Name] and the incredible work they’re doing right here in our community.”

9. Educational & Helpful Content

Here’s a simple rule for social media: not every post needs to sell something. Instead, answer the questions your customers ask most often. What does a particular dashboard light mean? How often should you rotate your tires? What should you bring when purchasing a vehicle? What is the difference between two trim levels?

Turn those common questions into helpful social media posts. Educational content gives customers useful information while positioning your dealership as a trusted resource. It also gives people a reason to follow and engage with your page, even when they are not actively shopping for a vehicle.

Post idea:

“Thinking about buying a vehicle soon? Here are five things you should know before you head to the dealership.”

10. Sales Team Content

This is one of the biggest opportunities dealerships have right now. Your sales team is already talking about vehicles every day, so put that knowledge in front of your audience. Have team members walk around a vehicle, highlight a favorite feature, answer a common question, or compare two models.

These videos do not need to be perfectly scripted or highly produced. In fact, a natural, conversational approach can often be more effective. Customers want to see real people and get a feel for who they will be working with. Give your sales team the opportunity to share their knowledge, let their personalities come through, and make your dealership feel more approachable.

Post idea:

“Wondering what makes the [Model] stand out? [Salesperson Name] has three features you need to know about.”

Your Social Media Should Not Feel Like a Sales Flyer

Your dealership’s social media page should be more than a digital sales flyer. Inventory and promotions are important, but your content should also give people a reason to follow your page and stay connected with your dealership.

Showcase your team. Celebrate your customers. Share helpful tips. Get involved in your community. Have a little fun. Creating a well-rounded mix of content can help your dealership build stronger connections with its audience. Read more here for helpful tips on building an effective social media strategy.

A strong content mix could include:

• New vehicle inventory
• Pre-owned inventory
• Vehicle features
• Customer deliveries
• Service tips
• Specials and promotions
• Employee spotlights
• Community content
• Helpful automotive tips
• Sales team videos

The goal is not to post simply for the sake of posting. The goal is to create content that gives people a reason to stop, look, learn something, laugh, ask a question, or remember your dealership the next time they are in the market for a vehicle.

Need Help With Your Dealership’s Social Media?

Running a dealership is already a full-time job. Finding the time to plan, create, and post fresh social media content every month can be a challenge. That is where Aronson Advertising can help.

We create monthly social media calendars tailored specifically to your dealership. Our content mixes inventory, promotions, videos, helpful information, community posts, employee features, and more to keep your social media presence fresh, engaging, and anything but repetitive.

We are also constantly looking for new ideas, trending topics, and creative ways to keep your dealership’s content relevant. The goal is not simply to keep your pages active. It is to create a social media strategy that supports your dealership, builds connections with your audience, and keeps your brand top of mind.

Ready to give your dealership’s social media a fresh start? Contact Aronson Advertising to create a strategy designed to get your dealership noticed.

Give us a call (847) 297-1700 or follow us on Facebook and reach out to our team for expert insights, creative ideas, and valuable social media tips.