Does SEO Matter For Car Dealerships?

In the old days of automotive marketing, if you had 10 cars you wanted to sell, you put an ad in a newspaper to sell 10 cars, and you would probably have them sold in a few days. Although those days are gone, the idea is still the same as customers and dealerships both turn to the Internet. While local papers probably reached a few thousand subscribers, it’s now possible to reach a few million interested buyers, however the space you’re fighting for has become a lot more competitive with dealers from several different areas fighting for advertising real-estate on Google. Given how competitive the auto industry has become, you need to give yourself every advantage you can find. That’s where SEO can improve your site rankings and help your dealership stand out from the crowd.

Local Search Is More Important Than Ever for Car Dealers

Optimizing a website for local search is more important than ever. Whether you’re looking to be found by customers in a competitive big city, or dominate your surrounding area, SEO for local search needs to be a top priority. Providing custom content, targeted titles and descriptions, and implementing schema markup are just a few ways our team will optimize your site and keep it relevant in local search ranking. Let the team at Aronson Advertising Inc. put their skills to work to improve overall site performance and local search results.

Build Links to Improve Ranking

The more quality links you have pointing to your site and your pages, the better your site will rank. Reaching out to local business, government offices, and charities can be very effective strategies in improving your ranking and drive traffic to your site. The team at Aronson Advertising Inc. offers a special ‘link-building package’ to accomplish this exact goal. Get in touch with us through our contact form to learn more.

Go Mobile to be Where Your Customers Are

Mobile search has overtaken desktop as the top device for search engines, and switching to a responsive design allows your site to show up in mobile search results. Allow your customers to find your site and your business when they’re using a mobile device in order to enable users to interact with your site on their smartphones or tablets. Our team has successfully handled several website migrations and can help your car dealership avoid the issues and pitfalls that invariably come up when migrating to a responsive site. Contact us to learn more about our site migration packages. Do you have questions about SEO or want more details about the packages offered by the digital department at Aronson Advertising Inc.? Reach out to our team through our contact form to get additional details on SEO services or learn more about available services with an expert from our team.

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About the author: Matthew Dewoskin

Matthew Dewoskin
Matthew has worked as a professional writer for the better part of 15 years. Even when he spent nine years teaching English overseas, he was still doing freelance work for a variety of industries. Matthew started at Aronson Advertising as a Digital Content Specialist in 2014, and was promoted to Digital Content Manager in 2016. Outside of work his favorite projects involve blogging and podcasting about baseball.

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