When promoting an impressive automotive brand, it’s important to influence your audience via social media channels such as Facebook, Twitter, or Instagram. Whether you’re a seasoned social expert or just beginning, it’s important to consider these seven ways to optimize your automotive social media profiles and assist with creating a long-lasting impression in the market.
- Business Name/ User Name:
This is a straight forward concept and simply way to. Many businesses make the mistake of using an alternative name on their social media profiles. Whether it is Twitter, Facebook or Instagram, experts recommend using the actual business name. This is essential unless your business runs under your personal name. Consistency is important even on social channels.
The business name you select will become a part of your social media url. It’s important when choosing your handle name you take your time and select the right name for your business.
- Standout Profile and Cover Picture:
One of the biggest issues for any business owner is choosing a proper picture for their social media profile. Some prefer to use the company logo, others use an updated photo of the PR manager. Creativity is important whenesigning your cover photo. Using an image of your office, your team, or something displaying the core values of your brand is ideal. Remember to be specific and cosistent with your image size on every platform.
Also, only a few social media platforms, including Facebook, LinkedIn, and Google allow the user to add multiple links to their social media profile. You can add links to the pages you are driving traffic to. Having a solid SEO strategy combined with your social media s definitely a best practice to drive more leads to your dealership.
- Compelling Bio:
Most of the social channels allow users to add 140 to 160 words in this section, so it is important to impress your followers with only a few words. Be sure this is linked to your dealership and includes relevant keywords. For instance, “Visit our Ford dealership in Chicago today!” One popular approach for a compelling bio is to add a call to action. For example, “Click here to learn more about our Ford dealership!”
- Location and Hours:
It is important to include the address and hours of operationThis includes adding your sales, parts, and service department contact information on your social media profiles. This information must be consistent across the webncluding directory sites and third-party reviews. This is important for Google search map.
The optimization process is all about making sure the information on your profile is relevant and available to potential customers. Adding appropiate keywords to your profile will allow search engines to direct users to your website.
- Fill In The Gaps
Facebook has a great feature that allows you to backdate a Facebook post in the past. This feature comes in handy when businesses go months without posting and have gaps on their timeline. It doesn’t look appealing to have an empty feed. You can create backdated posts so that your business can show a history in this field, build credibilty with your followers, and help grow your brand.
- Stay Active:
Stay active on all your social media platforms so your audience feels continuously connected to your business. Make sure to add new posts to boost engagement on your network.
- Keep Analyzing:
Optimization is a continuous process and you need to improve your social media presence every day by keeping track of overall performance. Make sure your business stays ahead of the competition and generates more audience engagement online by optimizing your social media profiles, updating information as necessary, posting on a continuous basis, and engaging with your audience.
Are you interested in how your social media presence can drive more leads to your dealership or do you want to connect with an expert? We can help! Click here to further discuss how we can help you meet your business goals.