The automotive industry is one of the most complex and rapidly evolving spaces on the planet, so staying up-to-date on advancements and trends is essential. Recognizing and acting on an emerging trend in the automotive industry not only ensures your users are staying informed, it also can get you in on the ground floor, giving you better ranking opportunities on a search engine results page. Taking advantage of emerging trends is easier than you think, but as is the case with most digital marketing strategies, it requires progressive effort and constant vigilance.
1) Keep Your Finger on the Pulse of the Industry
Before you can take advantage of a trend, you need to recognize it. It’s important to have a pool of resources that you can constantly engage with for the most up-to-date information. It’s essential that you have a wide breadth of information, as you cannot recognize patterns by only using a small sample size. When you see a similar story being reported through a wide range of sources, you should take immediate note of the subject for further keyword research. This breaking news is an early indicator that users will be searching for more information in the very near future.
For example, at the end of 2017 and very beginning of 2018, reports from resources ranging from specific automotive enthusiast publications to local news outlets announced that the 2018 Ford F-150 would be available with a diesel engine for the very first time. While it was not surprising that an enthusiast-based site would report on the Ford F-150, the fact that local news outlets were reporting on pickup truck news was certainly noteworthy, as it’s not often that they mention automotive trends.
2) Verify Your Suspicion
Now that you’ve discovered a possible emerging trend, it’s time to see if your detective work has paid off! Check various keywords related to your subject in Google Trends to see if searches related to your subject are on the rise. Because there were so many sources reporting on the diesel-powered Ford F-150, there was bound to be consumer interest about it, and therefor, a large number of searches.
To verify your suspicion, take a look at related queries on Google Trends. Here, you can see that once outlets started reporting that Ford would be building new F-150s with a Power Stroke® diesel engine, searches surrounding the truck skyrocketed. This is definitely a trend worth pursuing further!
3) Give The User What They’re Looking For
Now that you know people are searching for this new trend, it’s time to give those users the content they have been frantically searching for. Use your newfound knowledge of these rising searches by creating content that utilizes the keywords you found through Google Trends. Because the information in the page you develop is still very new, there are not nearly as many competing pages to go up against.
How Can Aronson Advertising Help?
Our content, SEO, and PPC teams work closely together to create individually tailored strategies and landing pages for all of our clients. We’re always looking for new and creative ways to drive users to your site, and following trends is an extremely effective way to generate leads. However, that’s only a small part of what our team can do to improve traffic to your site, and create more sales.
Want to learn more about how Aronson Advertising in Schaumburg, IL can increase your online presence and bring more customers to your dealership? Contact us online or give us a call at (847) 297-1700 to get in touch with our team today!